Rob Burbach
Research Manager at IDC | Toronto, Ontario, Canada
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Rob Burbach serves as a Research Manager at IDC, where he leverages his extensive experience in market research and consulting to provide valuable insights into consumer and IT decision-maker (ITDM) buyer behavior within the technology sector. His role is pivotal in shaping IDC Canada's research initiatives through the Research and Analysis Group, where he employs advanced quantitative market research techniques to dissect complex market dynamics and trends. Rob's expertise extends globally as he contributes to the Custom Solutions Group's Buyer Behaviour Practice, delivering tailored analytics and consulting services that help organizations navigate the rapidly evolving technology landscape.
In recent years, Rob has focused on understanding the intricacies of consumer behavior and ITDM purchasing patterns, utilizing his proficiency in segmentation and competitive analysis to uncover actionable insights. His analytical prowess is complemented by a deep understanding of market intelligence, enabling him to craft strategic recommendations that drive marketing strategies and enhance competitive positioning for clients. With a strong command of tools such as SPSS, Rob excels in transforming raw data into compelling narratives that inform decision-making processes.
Key projects under Rob's leadership have involved comprehensive market assessments and competitive intelligence reports that have empowered clients to identify growth opportunities and mitigate risks. His strategic planning capabilities ensure that organizations are not only equipped to respond to current market conditions but are also positioned for future success. As a thought leader in the field, Rob Burbach continues to influence the technology market landscape, providing insights that bridge the gap between data and strategic action.
Research Manager at IDC in January 2007 to Present
Principal at Burbach Research Consultants Inc in January 2000 to August 2007
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Sasin School of Management, Master of Business Administration (M.B.A.), June 1989 to June 1991
University of Waterloo, Bachelor Of Mathematics, June 1979 to June 1983
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Market Research
Competitive Analysis
Competitive Intelligence
Strategy
Segmentation
Analytics
Business Development
Market Intelligence
Marketing Research
Market Analysis
SPSS
Strategic Planning
Primary Research
Product Management
Strategic Partnerships
Analysis
Marketing Strategy
Questionnaire Design
Quantitative Research
Business Strategy
Project Management
Survey Design
Business Analysis
Business Intelligence
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Discover more about IDCWhat is Rob Burbach email address?
Email Rob Burbach at [email protected]. This email is the most updated Rob Burbach's email found in 2026.
How to contact Rob Burbach?
To contact Rob Burbach send an email to [email protected]. (updated on September 29, 2024)
What company does Rob Burbach work for?
Rob Burbach works for IDC
What is Rob Burbach's role at IDC?
Rob Burbach is Research Manager
What is Rob Burbach's Phone Number?
Rob Burbach's phone (416) ***-*233
What industry does Rob Burbach work in?
Rob Burbach works in the Research industry.
Rob Burbach Email Addresses
Rob Burbach Phone Numbers
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