Rhea Jethi
Category Growth Manager at TikTok | Greater Seattle Area
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As the Category Manager for Beauty at TikTok Shop, Rhea Jethi plays a pivotal role in shaping the e-commerce landscape within one of the world's most dynamic social media platforms. With a deep understanding of consumer behavior and a keen eye for market trends, Rhea is at the forefront of developing strategies that not only enhance the shopping experience but also foster authentic connections between sellers and creators. Her expertise in retail category management allows her to curate a diverse range of cosmetics that resonate with TikTok's vibrant community, ensuring that each product aligns with the latest beauty trends and consumer preferences.
Rhea's current projects include the implementation of innovative marketing automation techniques aimed at optimizing the customer journey and driving higher return on investment for sellers. By leveraging tools like Microsoft Power BI, she analyzes data to uncover actionable insights that inform business case development and strategic decision-making. Her commitment to quality assurance ensures that every product featured on TikTok Shop meets the highest standards, enhancing consumer trust and satisfaction.
In a rapidly evolving e-commerce environment, Rhea's blend of compassion and critique empowers her to tackle complex challenges head-on. She is dedicated to creating meaningful shopping experiences that not only drive sales but also build lasting relationships between brands and their audiences. As she continues to explore the intersection of technology and consumer engagement, Rhea remains a key player in redefining how beauty products are marketed and sold in the digital age.
Category Growth Manager at TikTok in August 2024 to Present
Business Operations and Marketing Lead (DTC - Ecommerce) at Affirm in February 2024 to August 2024
Digital Marketing Analyst and Consultant at HubSpot in November 2023 to November 2023
Marketing Data Analyst and Consultant for CMO's Office at Elevance Health in June 2023 to August 2023
Project Manager: Design Team at Northwestern University Student Affairs Marketing in December 2022 to June 2023
3rd Price Winning Team Participant, MarTech Case Competition: Kellogg School of Management at Neeva in February 2023 to March 2023
Data Insights Intern, IU Studios at Indiana University in June 2022 to August 2022
Marketing and Communications Intern, The Office of the Vice Provost for Undergraduate Education at Indiana University in October 2021 to August 2022
Student Diversity in Market Research, IU Studios at Indiana University in January 2022 to May 2022
Assistant Marketing Director of PharSight at DataSprouts Corporation in June 2020 to August 2020
Social Media Intern at PINKVILLA in June 2019 to August 2019
Business Development Intern at ProTeen Life in July 2017 to August 2017
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Northwestern University, Master of Science - MS, October 2026
Indiana University - Kelley School of Business, Bachelor of Science - BS in Business, October 2026
University of Exeter, Bachelor of Business Management with Industrial Experience, October 2026
SIES College of Management Studies - India, Higher Secondary Education Certificate, October 2026
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Ecommerce Growth
Marketing Operations
TikTok Creator Marketplace
E-Commerce Consulting
Strategy
Retail Category Management
Business Growth Strategies
Business Operations
Quality Assurance
Web Operations
Online Marketplace
E-Commerce
Microsoft Power BI
MySQL
Salesforce Marketing Cloud
Email Marketing
Marketing Automation
Return on Investment
Defining Requirements
Business Case Development
Brand Strategy
Leadership
Communication
Marketing Campaign Management
Business Strategy
Budgeting
Audience Segmentation
Content Creation
Presentations
Paid Media Advertising
Search Engine Optimization (SEO)
Statistical Data Analysis
A/B Testing
R (Programming Language)
Tableau
Customer Journeys
Customer Relationship Management (CRM)
Media Strategy
Marketing Strategy
Customer Experience
Multicultural Marketing
Competitive Analysis
Consumer Insight
Data Analysis
Social Media Analytics
Web Analytics
Data Visualization
Event Planning and Management
Performance Analysis
Qualtrics
Quantitative Research
Qualitative Research
Social Media Marketing
Project Management
Microsoft Excel
Microsoft PowerPoint
Organization Skills
Digital Marketing
Content Strategy
Google Analytics
Adobe Creative Suite
Market Research
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Discover more about TikTokWhat is Rhea Jethi email address?
Email Rhea Jethi at [email protected]. This email is the most updated Rhea Jethi's email found in 2026.
How to contact Rhea Jethi?
To contact Rhea Jethi send an email to [email protected]. (updated on August 25, 2024)
What company does Rhea Jethi work for?
Rhea Jethi works for TikTok
What is Rhea Jethi's role at TikTok?
Rhea Jethi is Category Growth Manager
What is Rhea Jethi's Phone Number?
Rhea Jethi's phone (**) *** *** 201
What industry does Rhea Jethi work in?
Rhea Jethi works in the Financial Services industry.
Rhea Jethi Email Addresses
Rhea Jethi Phone Numbers
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