Raphael Gounin

Raphael Gounin, in his role as Director of Retail Innovation at Room & Board, is at the forefront of redefining the modern furniture shopping experience. His strategic focus centers on integrating cutting-edge retail technologies, such as augmented reality and interactive digital displays, to create immersive and personalized customer journeys. By leveraging his expertise in visual merchandising and customer experience management, Raphael ensures that each touchpoint within the retail environment not only showcases Room & Board’s signature craftsmanship and timeless design but also resonates with the evolving expectations of today's consumers.

One of his key projects involves the development of a seamless omnichannel strategy that bridges the gap between online and in-store experiences, allowing customers to explore customizable furniture options digitally before making a purchase. This initiative underscores his skill in strategic planning and project management, fostering a cohesive brand narrative across all platforms. Additionally, Raphael is passionate about sustainability initiatives, working closely with the product development team to highlight American-made, eco-friendly materials that align with Room & Board’s commitment to responsible manufacturing.

With a background in interior design from SCAD, Raphael brings a keen eye for spatial aesthetics and a deep understanding of how design influences customer engagement. His leadership development efforts focus on cultivating innovative thinking within his team, encouraging a culture that embraces change and continuous improvement. Through his innovative approach, Raphael Gounin is not only enhancing Room & Board’s retail presence but also shaping the future of modern furniture retail—where craftsmanship, technology, and sustainability converge to create memorable, meaningful experiences for every customer.