Pieter Pas
Senior Director, Head of Marketing Digital Products at the LEGO Group | Netherlands
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Pieter Pas currently serves as the Senior Director and Head of Marketing Digital Products at the LEGO Group, where he leverages over two decades of expertise in data, analytics, marketing, and advertising technology to drive innovative digital solutions. In this strategic leadership role, Pieter is responsible for shaping and executing the overarching vision for LEGO’s marketing digital ecosystem, ensuring that all initiatives align seamlessly with the company's global business objectives and digital transformation roadmap. His focus is on delivering best-in-class marketing digital products that capitalize on LEGO’s iconic brand, diverse product portfolio, and deep customer insights.
Under Pieter’s guidance, the team develops and implements comprehensive product strategies that enhance customer engagement, optimize marketing performance, and foster a data-driven culture across the organization. His pragmatic working style and strong leadership in cross-functional teams enable the integration of advanced data analytics, business intelligence tools, and innovative technology solutions to create personalized, scalable marketing experiences. Key projects include the development of omnichannel marketing platforms, real-time customer analytics dashboards, and AI-powered personalization engines that elevate LEGO’s digital marketing capabilities.
Pieter’s expertise in business strategy, project management, and data warehousing ensures that these digital products not only meet current market demands but also anticipate future trends. His ability to translate complex data insights into actionable strategies has been instrumental in driving growth, improving ROI, and strengthening LEGO’s position as a leader in digital marketing innovation within the toy industry.
Senior Director, Head of Marketing Digital Products at the LEGO Group in March 2023 to Present
Global Director Data & Analytics Products at Pandora in August 2021 to March 2023
Director Global BI Consulting & Strategic Analytics at Pandora in August 2020 to August 2021
Director Data & Analytics Programs at Nike in May 2018 to August 2020
Director EMEA Data & Analytics at Nike in March 2017 to May 2018
Sr. Business Intelligence Solution Consultant at Nike in April 2014 to March 2017
BI Projectmanager Exalytics & Transitie beheer (hired) at Tommy Hilfiger (PVH) in November 2013 to April 2014
Unit Manager at Hot ITem in January 2011 to April 2014
Business Intelligence Consultant at Hot ITem in September 2005 to April 2014
Projectmanager Autobedrijf (hired) at PostNL in June 2012 to July 2013
Projectmanager Kwaliteitmeethuis (hired) at KPN in July 2011 to July 2012
Business Consultant and Team lead reporting (hired) at UWV in July 2010 to August 2011
Business Consultant (hired) at De Persgroep Advertising (PCM Media) in January 2008 to August 2009
Business Intelligence consultant (Hired) at De Persgroep Advertising (PCM Media) in February 2006 to December 2007
Business Intelligence consultant (Hired) at Wegener in October 2007 to December 2007
Business Intelligence consultant (Hired) at BinckBank in August 2007 to October 2007
Business Intelligence consultant (Hired) at De Persgroep Advertising (PCM Media) in August 2006 to February 2007
Business Intelligence consultant (Hired) at KPN in February 2006 to April 2006
Business Intelligence consultant (Hired) at ING Nederland in October 2005 to February 2006
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Vrije Universiteit Amsterdam (VU Amsterdam), Master of Science (M.Sc.), September 2026
Amsterdam University of Applied Sciences, Bachelor, September 2026
IBM - Masterclass Innovatie en Business Intelligence, September 2026
Nike Supply Chain University, Logistics, September 2026
MiniMBA, Grade: A, September 2026
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Business Strategy
Digital Transformation
Global cross-functional team leadership
Verandermanagement
Strategisch denken
Leiderschapsontwikkeling
Product Management
Marketing Technology
Programmatic Advertising
Data and Analytics
Team Leadership
Business Intelligence
Business Process Improvement
Supply Chain Management
Strategy Implementation
Business Intelligence Tools
Management
Project Management
Business Unit Start-up
Predictive Analytics
Team Management
Data Visualization
Business Analytics
Data Warehousing
Leading SAFe 4.0
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Discover more about the LEGO GroupWhat is Pieter Pas email address?
Email Pieter Pas at [email protected] and [email protected]. This email is the most updated Pieter Pas's email found in 2026.
How to contact Pieter Pas?
To contact Pieter Pas send an email to [email protected] or [email protected]. (updated on March 07, 2025)
What company does Pieter Pas work for?
Pieter Pas works for the LEGO Group
What is Pieter Pas's role at the LEGO Group?
Pieter Pas is Senior Director, Head of Marketing Digital Products
What is Pieter Pas's Phone Number?
Pieter Pas's phone (**) *** *** 326
What industry does Pieter Pas work in?
Pieter Pas works in the Retail industry.
Pieter Pas Email Addresses
Pieter Pas Phone Numbers
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