Fernando Collada

Q: What is Fernando Collada email address?

Email Fernando Collada at fercollada@gmail.com and fernando.collada@lego.com. This email is the most updated Fernando Collada's email found in 2026.

Q: How to contact Fernando Collada?

To contact Fernando Collada send an email to fercollada@gmail.com or fernando.collada@lego.com. (updated on August 25, 2024)

Digital Content Coordinator at the LEGO Group | Greater Boston

About Fernando Collada

As a Global CRM Campaign Development Specialist at The LEGO Group, Fernando Collada plays a pivotal role in shaping the brand's digital communication strategies and enhancing customer engagement through meticulously crafted CRM campaigns. With a solid foundation in communications from the University of Navarra, Fernando leverages his expertise in Salesforce Marketing Cloud to design and execute targeted campaigns that resonate with LEGO's diverse audience. His responsibilities encompass managing all facets of the CRM campaign lifecycle, from initial creative concepts to data briefing, production, and performance management.

Fernando's keen understanding of market segmentation allows him to tailor campaigns that maximize commercial opportunities across various touchpoints and channels. By collaborating closely with the Testing team, he optimizes customer journeys through A/B testing, ensuring that each interaction is not only engaging but also drives measurable results. His proficiency in digital marketing, combined with skills in creative content production and editing, enables him to produce compelling narratives that capture the essence of the LEGO brand.

Key projects under Fernando's leadership have included innovative lifecycle campaigns that integrate digital media, photography, and video post-production, all aimed at enhancing customer experiences and fostering brand loyalty. His strategic approach to content strategy and digital communication positions him as a vital asset to The LEGO Group, driving the company’s mission to inspire and develop the builders of tomorrow. Fernando’s commitment to excellence and his ability to adapt to the ever-evolving digital landscape ensure that LEGO remains at the forefront of customer engagement in the competitive toy industry.

Fernando Collada Work