Peiying Lin
Analytics & Insights Senior Manager at Procter & Gamble | Singapore
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Pei-ying Lin currently serves as the Analytics & Insights Senior Manager at Procter & Gamble, where she plays a pivotal role in driving data-driven marketing strategies within the company's Japan Dish - Joy segment. Leveraging her extensive international experience and robust analytical expertise, Pei-ying leads cross-functional teams to uncover actionable insights that inform product development, consumer engagement, and brand positioning. Her deep understanding of market analysis and consumer behavior in the FMCG, cosmetics, and luxury industries enables her to craft tailored strategies that resonate with diverse customer segments in Japan and beyond.
In her current role, Pei-ying spearheads key projects focused on leveraging advanced analytics and market intelligence to optimize marketing campaigns, enhance customer segmentation, and identify emerging trends. Her proficiency in utilizing tools such as Pack Office and PhotoImpact complements her strategic initiatives, ensuring that insights are effectively communicated and visually compelling. Her fluency in Japanese language and literature further enhances her ability to navigate local market nuances and build strong stakeholder relationships.
Pei-ying’s passion for marketing intelligence is complemented by her strategic mindset and her openness to global opportunities and challenges. She continuously seeks innovative approaches to harness data, improve consumer understanding, and support P&G’s growth objectives in competitive markets. Her expertise in luxury branding, project management, and economics positions her as a valuable asset in executing complex initiatives that require a nuanced understanding of both global trends and local consumer preferences. Through her leadership, Pei-ying contributes significantly to P&G’s mission of delivering superior consumer value through insightful, data-driven marketing strategies.
Analytics & Insights Senior Manager at Procter & Gamble in February 2024 to Present
Consumer Market Knowledge Senior Manager at Procter & Gamble in September 2020 to January 2024
Consumer Market Knowledge Manager at Procter & Gamble in September 2018 to August 2020
Product Manager at L'Oréal - Lancome - DMI Tokyo Hub in September 2016 to July 2018
Business Coordinator at Kowa Company, Ltd. - Healthcare International Business and Marketing Department (Asia) in January 2015 to August 2016
International Trainee at Kowa Company, Ltd. - International Sales and Marketing Department (Asia) in July 2014 to September 2014
Marketing Coordinator at L'Oréal - Lancome/Kiehl's - Asia Pacific Zone in March 2013 to August 2013
Marketing Coordinator at L'Oréal - L'Oreal Paris - Asia Pacific Zone in August 2012 to January 2013
International Student Ambassador at National Taiwan University - Office of International Affairs in July 2008 to June 2009
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HEC Paris, June 2026
University of St.Gallen, June 2026
CEMS - The Global Alliance in Management Education, June 2026
Kyoto University, KUINEP Exchange, June 2026
National Taiwan University, Bachelor of Arts (BA), June 2026
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Marketing Strategy
Market Research
International Marketing
Market Analysis
Marketing Communications
Luxury
Project Management
Economics
FMCG
Strategy
Statistics
Japanese Language and Literature
Pack Office
PhotoImpact
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Discover more about Procter & GambleWhat is Pei-ying Lin email address?
Email Pei-ying Lin at [email protected] and [email protected]. This email is the most updated Pei-ying Lin's email found in 2026.
How to contact Pei-ying Lin?
To contact Pei-ying Lin send an email to [email protected] or [email protected]. (updated on March 10, 2025)
What company does Peiying Lin work for?
Peiying Lin works for Procter & Gamble
What is Peiying Lin's role at Procter & Gamble?
Peiying Lin is Analytics & Insights Senior Manager
What is Peiying Lin's Phone Number?
Peiying Lin's phone +44 ** **** *217
What industry does Peiying Lin work in?
Peiying Lin works in the Cosmetics industry.
Peiying Lin Email Addresses
Peiying Lin Phone Numbers
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