Nishitha Obulareddy
Sr Market Analyst - Analytics(Performance Marketing) at Kohler Co. | Vernon Hills, Illinois, United States
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Nishitha Obulareddy serves as a Senior Market Analyst specializing in Analytics and Performance Marketing at Kohler Co., where her expertise in data science and analytical methodologies plays a pivotal role in driving strategic marketing initiatives. With a strong foundation in statistical modeling and data management, Nishitha has successfully led key projects that leverage advanced analytics to enhance marketing effectiveness and optimize revenue streams. One of her notable achievements includes utilizing the Geo-X tool in R to develop match markets, which significantly refined the company’s marketing strategy and resulted in an impressive $20 million increase in omni-channel revenue.
In her current role, Nishitha employs a robust skill set that encompasses databases, data mining, and predictive analytics, enabling her to extract actionable insights from complex datasets. Her proficiency in tools such as Power BI, Azure, and various marketing platforms—including Facebook, Google Ads, and DV360—allows her to measure and analyze Business-as-Usual tactics effectively. By focusing on data-driven decision-making, she not only enhances the performance of marketing campaigns but also ensures that safety and privacy standards are upheld in all analytical processes.
Nishitha’s collaborative approach and ability to communicate complex data insights to cross-functional teams have established her as a key contributor to Kohler Co.'s marketing success. Her commitment to continuous improvement and innovation in performance marketing positions her as a valuable asset in navigating the evolving landscape of digital marketing analytics. Through her work, Nishitha exemplifies how data science can be harnessed to solve intricate business challenges and drive substantial growth in the competitive market.
Sr Market Analyst - Analytics(Performance Marketing) at Kohler Co. in October 2020 to Present
Sr Manager at Kohler Co. in October 2024 to Present
Sr. Manager -Omni channel analytics at Astellas Pharma in June 2024 to October 2024
Data Scientist - Performance Marketing at Kohler Co. in September 2021 to June 2024
Sr Market Analyst - Kohler Signature Stores at Kohler Co. in January 2020 to October 2020
Market Analyst - Dealer Direct and Services at Kohler Co. in August 2017 to January 2020
Intern Kohler Company - Cyber Security at Kohler Co in July 2016 to August 2017
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The University of Texas at Arlington, Doctor of Philosophy - PhD, June 2026
The University of Texas at Arlington, Doctor of Philosophy - PhD, June 2026
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Databases
Data Mining
Data Mapping
Statistical Data Analysis
Predictive Analytics
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Discover more about Kohler Co.What is Nishitha Obulareddy email address?
Email Nishitha Obulareddy at [email protected] and [email protected]. This email is the most updated Nishitha Obulareddy's email found in 2026.
How to contact Nishitha Obulareddy?
To contact Nishitha Obulareddy send an email to [email protected] or [email protected]. (updated on September 04, 2024)
What company does Nishitha Obulareddy work for?
Nishitha Obulareddy works for Kohler Co.
What is Nishitha Obulareddy's role at Kohler Co.?
Nishitha Obulareddy is Sr Market Analyst - Analytics(Performance Marketing)
What is Nishitha Obulareddy's Phone Number?
Nishitha Obulareddy's phone (217) ***-*403
What industry does Nishitha Obulareddy work in?
Nishitha Obulareddy works in the Consumer Goods industry.
Nishitha Obulareddy Email Addresses
Nishitha Obulareddy Phone Numbers
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