Misato Mori

Misato Mori, currently serving as Director at Kenndo Management Co., Ltd., brings over two decades of diverse international experience in market development, strategic consulting, and cross-cultural communication. Her role involves spearheading the company's overseas expansion initiatives, particularly for SMEs seeking to enter emerging markets across Asia, Africa, and Latin America. Misato's expertise lies in conducting comprehensive market research, facilitating negotiations with local governments and business partners, and overseeing on-the-ground feasibility studies and field trips in regions such as Myanmar, Vietnam, Indonesia, Kenya, Ethiopia, and Papua New Guinea. Her deep understanding of local cultures and business environments enables her to craft tailored strategies that address unique market challenges and opportunities.

At Kenndo, Misato has led key projects focused on the edible insect market, sericulture, and sustainable agriculture, leveraging her knowledge of small business marketing and international business development. Her multilingual skills in English, Spanish, and Japanese, combined with her critical thinking and negotiation acumen, allow her to build strong partnerships and navigate complex regulatory landscapes. She also contributes to the company's thought leadership by providing insights into Latin American culture and Asia business development, helping clients expand their global footprint effectively. Misato’s strategic vision and hands-on approach have been instrumental in positioning Kenndo as a trusted advisor for SMEs aiming to capitalize on emerging trends and sustainable growth opportunities worldwide.