Maud Lammens

Maud Lammens, as Creative Director and Co-Founder of Papergram, exemplifies a visionary approach to storytelling through design. Her current role involves steering the creative vision of an independent agency renowned for transforming brands into immersive experiences. With a keen eye for detail and a passion for narrative, Maud leads a talented team in crafting compelling visual identities, innovative communication strategies, and memorable brand stories that resonate across diverse audiences. Her expertise spans a broad spectrum of design disciplines, including illustration, typographic mastery, and corporate branding, utilizing tools such as Adobe Illustrator, InDesign, and Photoshop to bring concepts to life with precision and artistry.

At Papergram, Maud is deeply involved in key projects for high-profile clients like Levi Strauss & Co, Maison Ruinart, Guerlain, and Paco Rabanne. She specializes in developing cohesive brand identities, designing logos, and creating visual systems that embody each client’s unique story and values. Her approach seamlessly integrates graphic design, art direction, and corporate identity development, ensuring that each project not only meets strategic objectives but also inspires and captivates audiences. Maud’s ability to navigate the complexities of brand transformation and communication makes her a vital partner for companies seeking to innovate and stay relevant in a rapidly evolving market landscape.

Her work exemplifies a blend of creative ingenuity and strategic thinking, emphasizing the importance of storytelling, visual language, and user experience. Through her leadership, Papergram continues to push boundaries, helping brands dream bigger and connect more deeply with their audiences.