Mark Seminara
Outdoor & CPG Industry Digital Sales, Brand Development & Retail Merchandising Consultant at MCS Brand & Retail Consulting | Swampscott, Massachusetts, United States
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Mark Seminara is a dynamic force in the realm of consumer products sales, currently leveraging his extensive expertise at MCS Brand & Retail Consulting as a consultant specializing in the Outdoor and Consumer Packaged Goods (CPG) industries. With over 20 years of experience, Mark has honed his skills in multi-channel national account team leadership, driving growth for major players such as Amazon and 7-Eleven, as well as various brick-and-mortar and e-commerce retailers. His high-energy approach is complemented by a deep understanding of digital sales strategies and brand development, making him a sought-after consultant for companies looking to navigate the complexities of today’s retail landscape.
At MCS, Mark focuses on delivering tailored consulting services that encompass strategic roadmap development and execution plans, ensuring that brands not only identify their goals but also have a clear path to achieving them. His unique "Five C" digital sales assessment—covering Consumer, Category, Channel, Customer, and Competitor—provides clients with critical insights that inform their business strategies and enhance their market positioning. Additionally, Mark is dedicated to building digital sales capabilities among account managers, equipping them with the skills necessary to thrive in an increasingly competitive environment.
His expertise spans various sectors, including Outdoor, Snowsports, Cycling, Footwear & Apparel, and Beverage Industries, where he excels in leveraging category insights and syndicated data analysis to drive profitable growth. With a proven track record in competitive analysis and channel management, Mark Seminara is not just a consultant; he is a strategic partner committed to empowering brands to achieve sustainable success in the digital age.
Outdoor & CPG Industry Digital Sales, Brand Development & Retail Merchandising Consultant at MCS Brand & Retail Consulting in January 2021 to Present
Digital Strategy Director at Acosta in August 2022 to August 2024
Associate Director of National Sales at Vail Resorts in November 2021 to August 2022
Senior Manager E-commerce Sales at New Balance Athletics, Inc. in January 2019 to December 2020
Team Leader National Accounts, E-commerce Channel Development at New Balance Athletics, Inc. in January 2017 to January 2019
E-commerce Channel Manager at New Balance Athletics, Inc. in January 2012 to January 2017
Sales Planning Manager at New Balance Athletics, Inc. in May 2009 to January 2012
Senior International Sales & Category Manager at PepsiCo in January 2006 to May 2009
Senior Category Manager at PepsiCo in January 2003 to January 2006
Group Manager Category Management at PepsiCo in January 2000 to January 2003
Category Manager at PepsiCo in January 1997 to January 2000
Regional Sales Manager at The Clorox Company in January 1993 to January 1997
Sales Training Manager at JOHNSON & JOHNSON CONSUMER PRODS INC in January 1991 to January 1993
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Saint Bonaventure University, BBA
Ealing College, London, International Business
Loyola University Rome, International Business
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P&L Management
Footwear
Growth Initiatives
Key Accounts
Project Management
Vendor Management
Executive Team Alignment
Launch Experience
LATAM
Customer Value Proposition
Go-to-Market Strategy
Budgeting & Forecasting
B2C e-commerce
Digital Strategy
E-Commerce
Content Management
Digital Marketing
Online Merchandising
Leadership
Strategic Partnerships
Sales Force Development
Customer Segmentation Strategy
Customer Development
CPG Industry
Industry Training
Category Insights
Customer Data
Business Analysis
Category Management
Shopper Marketing
Trade Marketing
Syndicated Data Analysis
AC Nielsen
Channel Management
Sales Management
International Sales
Sales Skills Training
Business Development
Brand Development
Competitive Analysis
CRM
Channel Partners
Customer Insight
Consumer Products
Fast-Moving Consumer Goods (FMCG)
Data Analysis
Management
Brand Protection
Minimum Advertised Price (MAP) Policy
Ecommerce Sales Development
Amazon Team Leader
Third Party Marketplace Strategy
eBay Vero Unauthorized Seller Enforcement
Amazon Vendor Seller Expert
Online Sales Policy Development, Communication, Execution
Digital Sales Capability
Strategic Account Management
Coaching & Mentoring
Key Account Development
Retail
Market Planning
Strategy
Sales
e-commerce sales
Microsoft Excel
Microsoft PowerPoint
Amazon Vendor Central
Marketing Plan Creation
Marketing Strategy
Advertising
Inclusive Team Leadership
Executive Leadership
Self-confidence
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What is Mark Seminara email address?
Email Mark Seminara at [email protected] and [email protected]. This email is the most updated Mark Seminara's email found in 2026.
What is Mark Seminara phone number?
Mark Seminara phone number is 508-523-1669.
How to contact Mark Seminara?
To contact Mark Seminara send an email to [email protected] or [email protected]. If you want to call Mark Seminara try calling on 508-523-1669. (updated on February 15, 2024)
What company does Mark Seminara work for?
Mark Seminara works for MCS Brand & Retail Consulting
What is Mark Seminara's role at MCS Brand & Retail Consulting?
Mark Seminara is Outdoor & CPG Industry Digital Sales, Brand Development & Retail Merchandising Consultant
What industry does Mark Seminara work in?
Mark Seminara works in the Sporting Goods industry.
Mark Seminara Email Addresses
Mark Seminara Phone Numbers
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