Mark Binnewies
Head of CRM & Platform Management at DIN Deutsches Institut für Normung e. V. | Berlin Metropolitan Area
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Mark Binnewies currently serves as the Head of CRM & Platform Management at DIN Deutsches Institut für Normung e. V., where he plays a pivotal role in shaping the organization’s customer relationship strategies and digital platform ecosystem. In this leadership capacity, Mark is responsible for the holistic management of B2B customer engagement across the entire DIN group, including DIN e.V., DIN Media, and DIN Solutions. His focus lies in building and refining the central CRM infrastructure, ensuring it aligns seamlessly with the organization’s strategic objectives and operational needs.
A key aspect of Mark’s role involves spearheading the development and implementation of a group-wide CRM and marketing automation system. This initiative is crucial for creating a unified customer view, enabling personalized communication, and streamlining customer lifecycle management—from lead generation and nurturing to retention, cross-selling, and loyalty programs. His expertise in marketing automation and online marketing channels—such as email campaigns, social media, onsite engagement, and performance marketing—drives data-driven decision-making and enhances customer experience.
Mark’s proven track record in E-Commerce and customer-centric marketing enables him to develop innovative solutions that foster long-term customer relationships and improve customer lifetime value. His skills in product management, CRM integration, and project management underpin his ability to lead cross-functional teams through complex change management processes. By establishing robust organizational, processual, and technical frameworks, Mark ensures DIN’s CRM capabilities support scalable growth, operational efficiency, and a competitive edge in the industry.
Head of CRM & Platform Management at DIN Deutsches Institut für Normung e. V. in February 2024 to Present
Head of Customer Retention & CRM at Vattenfall in April 2021 to February 2024
Director E-Commerce, Marketing Operations & CRM at Cornelsen Verlag GmbH in October 2019 to March 2021
Deputy Director Channel-Marketing und Head of E-Commerce, Onlinemarketing & CRM at Cornelsen Verlag GmbH in October 2018 to October 2019
Teamlead CRM at DKB in May 2017 to September 2018
Head of CRM BILD Group at Axel Springer SE in March 2015 to April 2017
Team Lead CRM BILD Digital at Axel Springer SE in December 2012 to February 2015
Team Lead CRM at STRATO AG in October 2011 to November 2012
Customer Relationship Manager at STRATO AG in August 2010 to September 2011
Project Manager Marketing & Sales at STRATO AG in February 2010 to July 2010
Product Manager at TGC - The Games Company in November 2007 to December 2009
Marketing Manager at Gameforge in September 2005 to September 2007
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Universität der Künste Berlin, Diploma, July 1997 to July 2026
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CRM
Product Management
Marketing
E-Commerce
Direct Marketing
E-Mail-Marketing
Produktmanagement
Marketing Management
Digital Marketing
Digitales Marketing
Video Games
Digitale Medien
Project Management
Online Gaming
Online Advertising
Mobile Devices
Lifecycle-Management von Kundenbeziehungen
CRM-Integration
Kundenbindung
Kundenentwicklung
Kundensegmentierungsstrategie
Paid Content
Cross-Channel-Marketing
Mobiles Marketing
Personalführung
Mitarbeiterentwicklung
Marketing Automation
Kundenservice
Customer Relationship Management (CRM)
Online-Marketing
Onlinewerbung
Projektmanagement
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Discover more about DIN Deutsches Institut für Normung e. V.What is Mark Binnewies email address?
Email Mark Binnewies at [email protected]. This email is the most updated Mark Binnewies's email found in 2026.
What is Mark Binnewies phone number?
Mark Binnewies phone number is +4915252096360.
How to contact Mark Binnewies?
To contact Mark Binnewies send an email to [email protected]. If you want to call Mark Binnewies try calling on +4915252096360. (updated on February 24, 2025)
What company does Mark Binnewies work for?
Mark Binnewies works for DIN Deutsches Institut für Normung e. V.
What is Mark Binnewies's role at DIN Deutsches Institut für Normung e. V.?
Mark Binnewies is Head of CRM & Platform Management
What industry does Mark Binnewies work in?
Mark Binnewies works in the Computer Software industry.
Mark Binnewies Email Addresses
Mark Binnewies Phone Numbers
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