Marcos Gandra
Senior Global Marketing & Sales Manager - Digital Health (SaMD, DTx) at HARTMANN GROUP | Ulm, Baden-Württemberg, Germany
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Marcos Gandra currently serves as the Senior Global Marketing & Sales Manager for Digital Health at HARTMANN GROUP, where he spearheads innovative strategies to accelerate the adoption and commercialization of cutting-edge digital health solutions, including Software as a Medical Device (SaMD) and Digital Therapeutics (DTx). In this role, Marcos leverages his extensive expertise in go-to-market strategies to develop comprehensive global commercialization frameworks that encompass business models, pricing strategies, willingness-to-pay (WTP) analyses, value propositions, and unique selling points (USPs). His approach ensures that digital health solutions are positioned effectively across diverse markets, aligning with healthcare providers' needs and regulatory landscapes.
A key project under his leadership is the product ownership of the Simply Wound Guide app, which has successfully launched in multiple regions including the US, Germany, France, Australia, Switzerland, and the Middle East. Marcos orchestrated end-to-end go-to-market planning, integrating multi-channel marketing campaigns with compelling storytelling, creative assets, and targeted KPIs to maximize user engagement and clinical adoption. Additionally, he led a pilot testing initiative for a new class IIa, AI-empowered wound management device in Western Europe, demonstrating his ability to bridge clinical innovation with market readiness through strategic stakeholder engagement and market access planning.
Marcos’s expertise extends to orchestrating global communication strategies that set clear goals and target audiences, ensuring consistent messaging across channels. His skills in medical imaging, customer experience (CX), and SaaS enable him to craft tailored solutions that resonate with healthcare professionals and patients alike. With a proven track record in business development, critical thinking, and team leadership, Marcos Gandra continues to drive digital health innovation at Hartmann, transforming wound care management through strategic marketing and sales excellence.
Senior Global Marketing & Sales Manager - Digital Health (SaMD, DTx) at HARTMANN GROUP in January 2023 to Present
Senior Global Marketing & Sales Manager - NPWT and Post OP Dressings at HARTMANN GROUP in December 2021 to January 2023
Pathways Operations Manager at Amazon in September 2021 to December 2021
Marketing Strategy at Incepto in March 2021 to July 2021
Product Manager at 3M in May 2018 to January 2020
Junior Product Manager at 3M in February 2017 to April 2018
Product Specialist at 3M in January 2015 to January 2017
Marketing Trainee at 3M in January 2014 to December 2014
Project Intern at Baker Hughes in April 2013 to September 2013
Engineering Intern at KSB in January 2011 to February 2011
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HEC Paris, July 2026
Insper Instituto de Ensino e Pesquisa, July 2026
USP - Universidade de São Paulo, Bachelor of Engineering (B.E.), July 2026
Leibniz Universität Hannover, Exchange Program, July 2026
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Social Media
Demand Generation
Launch Campaign
Go-To-Market Strategy (GTM)
Growth Marketing
Commercialization
P&L Management
Competitive Analysis
Health Economics
Teamwork
Communication
Medical Imaging
Analytical Skills
ROI & Performance Tracking
Software Development
Market Access
Data-driven Decision Making
Agile Methodologies (SCRUM)
Customer Experience (CX)
Voice of the Customer Analysis (VOC)
Digital Therapeutics (DTx)
Software as Medical Device (SaMD)
Machine Learning (ML)
Artificial Intelligence (AI)
Digital Health Technology Assessment
Marketing
Business Modeling
Software as a Service (SaaS)
Coaching
Negotiation
Business-to-Business (B2B)
Project Planning
People Development
Strategy
Sales & Marketing
Presentation Skills
Innovation Management
Team Management
Product Development
Product Management
Marketing Strategy
Project Management
Microsoft Office
Digital Marketing
Business Development
User Experience (UX)
Leadership
Market Research
Critical Thinking
Problem Solving
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Discover more about HARTMANN GROUPWhat is Marcos Gandra email address?
Email Marcos Gandra at [email protected], [email protected] and [email protected]. This email is the most updated Marcos Gandra's email found in 2026.
How to contact Marcos Gandra?
To contact Marcos Gandra send an email to [email protected], [email protected] or [email protected]. (updated on February 24, 2025)
What company does Marcos Gandra work for?
Marcos Gandra works for HARTMANN GROUP
What is Marcos Gandra's role at HARTMANN GROUP?
Marcos Gandra is Senior Global Marketing & Sales Manager - Digital Health (SaMD, DTx)
What is Marcos Gandra's Phone Number?
Marcos Gandra's phone (**) *** *** 251
What industry does Marcos Gandra work in?
Marcos Gandra works in the Medical Devices industry.
Marcos Gandra Email Addresses
Marcos Gandra Phone Numbers
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