Magdalena Steiger
Director Paid Media at C&A | Cologne, North Rhine-Westphalia, Germany
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Magdalena Steiger, as the Director of Paid Media at C&A, brings over 13 years of comprehensive experience in media strategy, with a specialized focus on both digital and traditional channels. In her current role, she oversees the development and execution of integrated omnichannel marketing initiatives that aim to deliver a seamless and engaging customer shopping experience across all touchpoints. Magdalena’s expertise spans performance marketing, strategic media planning, and e-commerce, enabling her to craft data-driven campaigns that optimize ROI and foster brand loyalty.
Her leadership extends to managing a diverse portfolio of media channels, including TV, Radio, DOOH, ATV, CTV, and social media, ensuring that each campaign aligns with overarching business objectives and market trends. Magdalena is instrumental in leveraging audience insights and market analytics to develop innovative paid media strategies that drive both brand awareness and conversion. She actively collaborates with cross-functional teams to implement digital project management best practices, utilizing tools like Google Adwords and CRM systems to enhance campaign performance and customer engagement.
Moreover, Magdalena’s role involves spearheading global paid media planning, ensuring consistency and scalability across markets while tailoring strategies to local consumer behaviors. Her proficiency in streaming media and digital innovation positions her at the forefront of industry trends, allowing C&A to stay competitive in a rapidly evolving retail landscape. With her strategic vision and hands-on leadership, Magdalena continues to elevate C&A’s media presence, harnessing the power of integrated media channels to foster sustainable growth and customer loyalty.
Director Paid Media at C&A in February 2025 to Present
Director Digital Media at C&A in July 2022 to February 2025
Teamlead Online Marketing E-Commerce at FALKE KGaA in April 2019 to July 2022
Manager Performance Marketing at Matratzen Concord in December 2017 to March 2019
Global Digital Project Lead - International Accounts at Performics in July 2017 to November 2017
Teamlead Online Marketing Europe and Middle East Africa (EMEA) at Arvato Supply Chain Solutions in July 2013 to July 2017
Project Manager at Unitymedia in March 2013 to June 2013
Intern Online Marketing at Renault Deutschland AG in September 2012 to February 2013
Marketing Assistant at ProCom GmbH in March 2011 to June 2012
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London Metropolitan University, Bachelor of Business Administration (B.B.A.), June 2026
IUBH School of Business and Management, Master of Arts (M.A.), June 2026
FH Aachen, Bachelor of Arts (B.A.), June 2026
International Chamber of Commerce, Foreign Language Correspondent, June 2026
Gymnasium der Stadt Kerpen - Europaschule, June 1999 to June 2026
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Classic media
Offline-Marketing
Radiowerbung
Fernsehen
Streaming Media
Media
Internationale Entwicklung
Training und Weiterbildung
Multichannel-Marketingstrategie
Customer-Relationship-Management (CRM)
Strategisches Denken
Vertrieb und Marketing
Geschäftsprozessanalyse
Branding
Internationales Projektmanagement
Teammanagement
E-Commerce-Beratung
Medienstrategie
E-Commerce-Optimierung
Digitales Projektmanagement
Strategie
Leadership
Handel
Luxus
Abteilungsübergreifende Teamführung
Analytische Fähigkeiten
Account-Management
eCommunications
Ecom
Business-Analyse
Management
Online-Marketing
Affiliate-Marketing
E-Commerce
Digitales Marketing
Marketing
E-Mail-Marketing
SEM
Digitale Strategie
Google Adwords
Onlinewerbung
Social Media Marketing
Affiliate Marketing
Online Advertising
Social Media
Marketingkommunikation
Projektmanagement
PPC
Online Marketing
Marketingstrategie
Werbung
Strategisches Management
Marketingmanagement
digital marketing
Mobiles Marketing
Prozessmanagement
Kampagnenmanagement
Display-Werbung
Brandmarketing
Koordinationstätigkeiten
Teamführung
Internationales Marketing
Beziehungsmarketing
Strategische Verhandlungen
Project Management
Soziale Medien
Performance Marketing
Suchmaschinen-Marketing (SEM)
Partnermarketing
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Discover more about C&AWhat is Magdalena Steiger email address?
Email Magdalena Steiger at [email protected]. This email is the most updated Magdalena Steiger's email found in 2026.
How to contact Magdalena Steiger?
To contact Magdalena Steiger send an email to [email protected]. (updated on April 29, 2025)
What company does Magdalena Steiger work for?
Magdalena Steiger works for C&A
What is Magdalena Steiger's role at C&A?
Magdalena Steiger is Director Paid Media
What is Magdalena Steiger's Phone Number?
Magdalena Steiger's phone (**) *** *** 716
What industry does Magdalena Steiger work in?
Magdalena Steiger works in the Textiles industry.
Magdalena Steiger Email Addresses
Magdalena Steiger Phone Numbers
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