Lydia Hammerschmidt

Q: What is Lydia Hammerschmidt email address?

Email Lydia Hammerschmidt at l.hammerschmidt@live.fr and lydia.hammerschmidt@beiersdorf.com. This email is the most updated Lydia Hammerschmidt's email found in 2026.

Q: How to contact Lydia Hammerschmidt?

To contact Lydia Hammerschmidt send an email to l.hammerschmidt@live.fr or lydia.hammerschmidt@beiersdorf.com. (updated on March 08, 2025)

RGM Shopper & Customer Marketing Director at Beiersdorf | Greater Paris Metropolitan Region

About Lydia Hammerschmidt

Lydia Hammerschmidt currently serves as the Junior Promotion Manager for NIVEA & Labello at Beiersdorf, where she leverages her extensive 15-year background in FMCG to drive impactful marketing and sales initiatives. In her role, Lydia is responsible for developing and executing innovative promotional strategies that enhance brand visibility and consumer engagement across key markets. Her expertise in trade marketing, market analysis, and digital marketing enables her to craft targeted campaigns that resonate with diverse customer segments, ensuring NIVEA and Labello maintain their leadership positions in the competitive skincare and personal care categories.

A key aspect of Lydia’s role involves close collaboration with cross-functional teams, including category management, POS excellence, and revenue growth management, to optimize product placement, pricing strategies, and promotional activities. Her strong project management skills and budgetary oversight ensure that campaigns are delivered efficiently and effectively, aligning with broader brand objectives. Lydia’s passion for HR and team development is evident in her leadership of a dynamic team of 12 professionals, including four direct reports, where she fosters a culture of continuous improvement, innovation, and motivation.

Her strategic approach to team organization and talent management has led to more streamlined processes and increased team productivity. Lydia’s ability to balance creative promotion execution with data-driven insights positions her as a valuable contributor to Beiersdorf’s growth ambitions. Her expertise in market analysis, sponsorship, and cross-functional coordination complements her leadership in revenue growth initiatives, making her a key driver of success within the company’s marketing and sales ecosystem.

Lydia Hammerschmidt Work