Luca Beiwalker

Luca Bei-walker currently serves as the Media Director at Groove Sessions, where he leverages his deep passion for the events and entertainment industry to drive innovative media strategies that elevate the company's brand presence. With a keen eye for creative market planning and content management, Luca has been instrumental in shaping the visual and narrative identity of Groove Sessions’ signature events. His expertise in media relations and social media marketing ensures that each event garners maximum visibility and engagement across diverse platforms, fostering a strong community of music and entertainment enthusiasts.

Since returning to Australia in 2022 after 15 years living in Brazil and three years abroad, Luca has brought a global perspective to his role, enriching the company's artistic curation and operational approach. His leadership has been pivotal in coordinating and overseeing four high-profile events, beginning with the inaugural Cercle Music afterparty in Lençóis Maranhenses featuring RY X. These projects exemplify his ability to blend creative vision with strategic execution, ensuring memorable experiences that resonate with audiences.

Luca’s skill set extends beyond media and content management to include business strategy, team leadership, and foreign languages, enabling him to navigate international collaborations seamlessly. His experience living abroad has also enhanced his capacity for cross-cultural communication and innovative problem-solving. As a co-owner of Groove Sessions, Luca continues to push the boundaries of event curation and artistic innovation, aiming to create immersive, memorable experiences that leave a lasting impact on the industry.