Leonard Sinkus

Leonard Sinkus serves as a Major Account Executive at Guide Book Publishing, where he leverages his extensive background in sales, marketing, and business development to drive impactful results for churches and their communities. With a focus on promoting membership directories, Leonard collaborates closely with both member and non-member businesses to secure advertising support, ensuring that these directories not only serve as essential resources for congregations but also as platforms for local businesses to connect with potential customers. His role requires a strategic approach to client engagement, utilizing his strong skills in CRM and management to foster long-lasting relationships built on honesty and integrity.

Leonard's commitment to understanding the unique needs of each church allows him to tailor solutions that resonate with their specific goals. By traveling extensively—approximately 40% of his time—he immerses himself in the communities he serves, gaining valuable insights that inform his strategies and enhance the overall effectiveness of the directories. His proficiency in accounting and P&L management further supports his ability to deliver results that align with both the financial and operational objectives of his clients.

In addition to his core responsibilities, Leonard is actively involved in key projects that aim to innovate the directory publishing process, incorporating digital solutions that complement traditional print formats. This forward-thinking approach not only enhances the visibility of churches but also positions Guide Book Publishing as a leader in the industry. Leonard’s philosophy that effective leadership begins with understanding the foundational elements of teamwork and collaboration is evident in his work ethic and the results he achieves, making him a valuable asset to both his organization and the communities he serves.