Joris Laluc
Deputy Marketing Director at FICOFI | Paris, Île-de-France, France
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Joris Laluc, as Deputy Marketing Director at FICOFI, brings a wealth of expertise in strategic and operational marketing, with a specialized focus on the wines and spirits industry. His role involves not only overseeing the implementation of FICOFI’s comprehensive marketing strategy but also actively shaping its evolution to adapt to the dynamic landscape of luxury beverages. Joris’s deep understanding of digital marketing, e-commerce, and multi-channel retail enables him to craft compelling brand narratives that resonate across diverse markets. His proficiency in content creation and brand strategy ensures that FICOFI maintains optimal visibility and a consistent brand identity, whether through digital campaigns, social media, or targeted CRM initiatives.
A key aspect of Joris’s role involves developing and managing "Art de Vivre" partnerships, collaborating with influential players in the luxury, gastronomy, and lifestyle sectors to elevate FICOFI’s positioning as a leader in rare wines, champagne, and spirits. His expertise in wine education, including WSET Level 3 certification, allows him to communicate complex product stories effectively, enhancing consumer engagement and loyalty. Joris’s skills in e-commerce SEO and online marketing are instrumental in expanding FICOFI’s digital footprint, driving growth through innovative online strategies and multi-channel marketing campaigns.
With over 16 years of experience working with international brands across SMEs and large corporations, Joris Laluc’s multicultural perspective and industry-specific knowledge make him a vital driver of FICOFI’s marketing initiatives. His passion for the "Art de Vivre" and his ability to leverage digital tools and strategic partnerships position him as a key player in shaping the future of luxury wine and spirits marketing.
Deputy Marketing Director at FICOFI in April 2022 to Present
Brand Education Marketing Manager - Champagne - G.H. Mumm & Perrier Jouët at Martell Mumm Perrier-Jouët in October 2020 to May 2022
Brand Homes Business Development - Marketing Manager at Martell Mumm Perrier-Jouët in October 2019 to October 2020
Global eCommerce & Monetization Lead at Martell Mumm Perrier-Jouët in August 2016 to September 2019
E-Commmerce Project Manager at Pernod Ricard in June 2014 to August 2016
E-Commerce and Digital Project Manager – Shop.illy.com at illycaffè in April 2011 to June 2014
Retail Business Development Manager at illycaffè in December 2008 to April 2011
Marketing Product Director Assistant at Groupe SEB in January 2008 to September 2008
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Ecole des Vins et Spiritueux, WSET - Level 3 Award in Wines, November 2026
Ecole des Vins et Spiritueux, WSET - Level 2 Award in Wines and Spirits, November 2026
EDHEC Business School, Bachelor of Business Administration (BBA), November 2026
Örebro University, November 2026
Lycée camille claudel, Baccalauréat, November 2026
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Gestion de projet
Digital Marketing
E-commerce
Marketing digital
Web Marketing
Web Project Management
Online Marketing
Marketing en ligne
Online Advertising
CRM
SEM
Marketing international
Publicité en ligne
Food & Beverage
Marketing social
Retail Marketing
Display Advertising
Multi-channel Retail
Product Development
International Marketing
Social Media Marketing
E-commerce SEO
Multi-channel Marketing
Product Management
Dégustation du vin
Vins
Développement de contenu
Applications mobiles
Management
ROI Optimization
Coffee
Social CRM
Secteur des vins et des spiritueux
Spiritueux
vin
Stratégie de contenu
Marketing de contenu
Création de contenu web
Oenotourisme
wine
Expérience client
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Discover more about FICOFIWhat is Joris Laluc email address?
Email Joris Laluc at [email protected] and [email protected]. This email is the most updated Joris Laluc's email found in 2026.
How to contact Joris Laluc?
To contact Joris Laluc send an email to [email protected] or [email protected]. (updated on March 08, 2025)
What company does Joris Laluc work for?
Joris Laluc works for FICOFI
What is Joris Laluc's role at FICOFI?
Joris Laluc is Deputy Marketing Director
What is Joris Laluc's Phone Number?
Joris Laluc's phone (**) *** *** 258
What industry does Joris Laluc work in?
Joris Laluc works in the Wine & Spirits industry.
Joris Laluc Email Addresses
Joris Laluc Phone Numbers
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