Jasmine Gripton

Jasmine Gripton currently serves as a Shareholder and Director at Infinity Lifestyle Group Pte Ltd, where she continues to play a pivotal role in shaping the company's strategic direction and growth initiatives. As one of the original founders, Jasmine has been instrumental in establishing ILG’s reputation as a premier player in the premium lifestyle and beverage sectors across Asia. Her expertise in new business development and account management has driven the expansion of Nakd Water, a luxury artesian water sourced from the pristine Bay of Plenty in New Zealand, renowned for its purity and mineral content.

In her leadership capacity, Jasmine oversees key projects that focus on brand positioning, market penetration, and strategic partnerships within the FMCG and alcoholic beverages industries. Her multilingual proficiency in Mandarin, Cantonese, English, Bahasa-Indonesia, and Bahasa-Malayu enables her to build strong relationships with diverse stakeholders and navigate complex cross-cultural markets effectively. Jasmine’s deep understanding of marketing strategy and sales leadership has been vital in elevating Nakd Water’s presence across Asia, leveraging her skills in key account development and key account management to secure high-profile distribution channels and retail partnerships.

Beyond her operational responsibilities, Jasmine is passionate about fostering innovation within the premium water and beverage sectors, often integrating her knowledge of wine tasting and alcohol industry insights to enhance product positioning and consumer engagement. Her strategic vision and problem-solving acumen continue to drive ILG’s mission of delivering exceptional lifestyle experiences and premium products to discerning customers across the region.