Jaslyn Cheong

Jaslyn Cheong is a dedicated Marketing Executive at Link REIT, where she plays a pivotal role in driving the mall’s promotional strategies and enhancing tenant engagement. Her current responsibilities encompass planning and executing comprehensive advertising and promotion campaigns that aim to boost foot traffic and tenant visibility. Jaslyn’s expertise in liaising with advertising agencies, contractors, event organizers, and tenants ensures the seamless coordination of mall events and promotional activities, contributing to the overall success of each project.

With a keen eye for creative marketing solutions and a strong grasp of technical tools such as Facebook Creator Studio, Facebook Ads, and Instagram, Jaslyn effectively manages in-mall advertising spaces to maximize revenue opportunities. Her proactive approach in marketing these spaces to both tenants and non-tenants demonstrates her ability to identify and capitalize on revenue streams, while her research skills enable her to stay ahead of industry trends and consumer preferences.

Jaslyn’s role also involves supporting various facets of the marketing department, including CRM initiatives and event management, which require her to be highly organized and detail-oriented. Her inquisitive nature and eagerness to learn new skills—ranging from creative content development to data-driven marketing analytics—make her a valuable asset to the team. As a fast learner with a strong sense of responsibility, Jaslyn is committed to honing her leadership and marketing skills, with the ultimate goal of becoming a successful marketer capable of delivering innovative and impactful campaigns in the retail real estate industry.