Jane Mitchell

Jane Tickner Mitchell currently serves as the Founder of Mandarine Food Fitness, where she combines her extensive expertise as a Sports Dietitian and Nutrition Marketing Consultant to deliver innovative solutions in the health and wellness space. In her role, Jane spearheads the development of evidence-based nutrition strategies tailored to athletes, active individuals, and health-conscious consumers, leveraging her deep understanding of sports nutrition, mental health, and functional ingredients. Her consultancy specializes in integrating functional ingredients and novel bioactive compounds into product formulations, supporting brands in identifying emerging opportunities within the functional food and supplement sectors.

At Mandarine Food Fitness, Jane actively collaborates with cross-functional teams—including product development, marketing, and R&D—to translate scientific insights into compelling product narratives and marketing campaigns. Her work involves conducting functional ingredient analysis, assessing market trends, and guiding clients through the complexities of NPD (New Product Development) to ensure alignment with consumer needs and regulatory standards. She also provides strategic guidance on nutrition communications, helping brands articulate the health benefits of their products effectively across diverse markets such as Singapore, Berlin, and San Francisco.

With over 20 years of experience spanning clinical practice, food industry marketing, and private consultancy, Jane brings a holistic approach to her work. Her expertise in medical nutrition therapy, weight management, and mental health enables her to deliver personalized, impactful nutrition interventions. Whether through online consultations or strategic partnerships, Jane’s goal is to foster innovation in sports nutrition and wellness, empowering her clients to achieve sustainable growth and positive health outcomes through science-backed, consumer-centric solutions.