Isidora Devrnja

Isidora Devrnja currently excels as a Business Developer at RoundCube DOO, where she plays a pivotal role in shaping the company's strategic growth within the competitive tech landscape. Her responsibilities extend beyond traditional business development, as she actively leads innovative projects that leverage cutting-edge marketing automation tools and analytics to optimize client engagement and market penetration. One of her key initiatives involves spearheading a startup project dedicated to transforming the event industry through digital solutions, which includes developing tailored platforms that enhance event management and attendee experience.

In her role, Isidora combines her expertise in website administration, Adobe Experience Manager (AEM), and Adobe Target to create seamless digital experiences that attract and retain clients. She is adept at conducting A/B testing and utilizing analytical skills to interpret data from tools like SPSS and Microsoft Excel, ensuring data-driven decision-making. Her proficiency in newsletter production and marketing automation via MailChimp enables her to craft targeted campaigns that boost brand visibility and foster strong partner relationships.

Isidora’s strategic approach involves identifying new market opportunities by analyzing industry trends and customer needs, which allows her to propose innovative solutions aligned with RoundCube’s growth objectives. Her ability to manage multiple projects simultaneously, coupled with her skills in analytics and digital marketing, positions her as a key driver of the company's expansion efforts. With a focus on fostering long-term partnerships and exploring emerging technologies, Isidora continues to contribute significantly to RoundCube’s success in delivering innovative web and event management solutions.