Iris Petrova

Iris Petrova is a dynamic entrepreneur and small business owner, currently leading eyecandi, a Chicago-based brand dedicated to vintage and upcycled fashion. In her role, Iris leverages her expertise in branding, operations, and supply chain management to create a sustainable and engaging fashion community. Her passion for circular fashion drives her to curate unique, eco-friendly clothing collections that resonate with environmentally conscious consumers. Under her leadership, eyecandi has successfully organized over ten community events, collaborating with more than five local organizations to promote sustainable fashion practices and foster a vibrant community of fashion enthusiasts.

As a student at the University of Illinois pursuing a dual degree in Marketing and Information Systems with a minor in Art & Design, Iris combines academic knowledge with practical experience to innovate within the fashion industry. Her skills in brand creation and strategic marketing enable her to develop compelling content that elevates eyecandi’s brand identity and outreach efforts. Additionally, her understanding of operations and supply chain logistics ensures efficient sourcing of vintage and upcycled materials, maintaining quality while adhering to eco-friendly principles.

Iris’s current projects focus on expanding eyecandi’s digital presence through targeted social media campaigns and engaging content marketing, aiming to reach a broader audience interested in sustainable fashion. Her entrepreneurial journey exemplifies a commitment to environmental stewardship and community engagement, positioning her as a forward-thinking leader in the circular fashion movement. With her blend of academic insight and hands-on experience, Iris Petrova continues to innovate and inspire within the sustainable fashion industry.