Ioanna Morelli

Ioanna Morelli, as Co-Owner of Bar Gyu+ and the Representative Director of Niseko Tourism, plays a pivotal role in shaping the vibrant hospitality landscape of Niseko. With over 18 years of experience in the region, Ioanna has established herself as a key influencer in elevating the area's reputation as a premier destination for both international travelers and whisky connoisseurs. At Bar Gyu+, she oversees the strategic development of the bar’s unique concept, blending Japanese whisky expertise with a curated selection of global spirits, creating an immersive experience that highlights the rich heritage of Japanese whisky while catering to diverse palates. Her deep knowledge of hospitality management and bartending allows her to curate exceptional guest experiences, emphasizing personalized service and authentic Japanese hospitality.

In her current role, Ioanna spearheads key projects aimed at promoting Niseko as a year-round tourism hub, leveraging her bilingual skills in English and Japanese to foster international collaborations and enhance cross-cultural engagement. Her expertise extends to interpreting industry trends, implementing innovative beverage programs, and training staff to uphold the highest standards of hospitality. Ioanna’s leadership in the local tourism scene also involves developing sustainable tourism initiatives that balance visitor enjoyment with environmental preservation. Her passion for food and beverage, combined with her strategic vision, continues to drive Bar Gyu+’s reputation as a must-visit destination for whisky enthusiasts and travelers seeking authentic Japanese hospitality experiences.