Georgia Hack
Non Executive Director at Australian Wool Innovation | Greater Melbourne Area
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Georgia Hack is a highly accomplished marketing, digital, and business professional with over 18 years of experience spanning all facets of marketing strategy, branding, customer segmentation, insights, media planning, and digital growth marketing. Currently serving as a Non-Executive Director at Australian Wool Innovation (AWI), Georgia brings a wealth of expertise in leveraging innovative marketing strategies to support the growth and global competitiveness of Australia’s iconic Merino wool industry. In her role, she actively contributes to shaping AWI’s strategic direction, focusing on enhancing brand equity and expanding market access through targeted retail marketing initiatives and digital transformation efforts.
Georgia’s key projects at AWI include spearheading initiatives that strengthen the wool’s positioning in emerging markets, utilizing data-driven customer insights to tailor branding campaigns, and fostering strategic partnerships that promote sustainable and ethical wool production. Her deep understanding of brand management and loyalty, combined with her expertise in digital marketing and social media, enables her to craft compelling narratives that resonate with both consumers and industry stakeholders. She is also instrumental in guiding AWI’s digital strategy, harnessing e-commerce platforms and digital channels to boost consumer engagement and drive profitable growth.
Her industry-specific skills in fashion, retail marketing, and strategic public relations planning complement her broader expertise, allowing her to effectively communicate the value of Australian wool and support its export success. Georgia’s collaborative approach and strategic vision make her a valuable asset to AWI, as she works to ensure the Merino wool industry remains innovative, sustainable, and positioned for long-term growth in a competitive global marketplace.
Mentor at The Marketing Academy in March 2024 to Present
Non Executive Director at Australian Wool Innovation in November 2021 to Present
Chief Digital and Marketing Officer at L'Oréal in March 2023 to Present
General Manager - Marketing Communications at David Jones in May 2018 to March 2023
Head of Marketing at Country Road Group (Mimco) in January 2015 to May 2018
Head of Marketing & Public Relations at Witchery Fashions Pty Ltd in February 2010 to December 2014
Marketing & Communications Manager at Sussan Corporation in September 2007 to February 2010
National Marketing Manager at Nine West Group in April 2005 to August 2007
Marketing CoOrdinator at Nine West Group in January 2002 to August 2005
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Melbourne Business School, Masters of Marketing, September 2026
Australian Institute of Company Directors, September 2026
University of Melbourne, Bachelor of Arts (B.A.), September 2026
Institute for Real Growth, September 2026
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Marketing Strategy
Strategic Planning
Fashion
Brand Equity
Brand Management
Brand Loyalty
Retail Marketing
Consumer Behaviour
Strategic Public Relations Planning
Public Relations
Digital Marketing
Digital Strategy
Social Media
Social Media Marketing
Strategic Communications
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Discover more about Australian Wool InnovationWhat is Georgia Hack email address?
Email Georgia Hack at [email protected]. This email is the most updated Georgia Hack's email found in 2026.
What is Georgia Hack phone number?
Georgia Hack phone number is +61402202402.
How to contact Georgia Hack?
To contact Georgia Hack send an email to [email protected]. If you want to call Georgia Hack try calling on +61402202402. (updated on July 20, 2025)
What company does Georgia Hack work for?
Georgia Hack works for Australian Wool Innovation
What is Georgia Hack's role at Australian Wool Innovation?
Georgia Hack is Non Executive Director
What industry does Georgia Hack work in?
Georgia Hack works in the Marketing & Advertising industry.
Georgia Hack Email Addresses
Georgia Hack Phone Numbers
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