Froy Gutierrez

Photographic Retoucher at Nail Alliance | Anaheim, California, United States

About Froy Gutierrez

Froy Gutierrez is a dynamic Photographic Retoucher at Nail Alliance, where his unique blend of creativity and technical expertise plays a pivotal role in shaping the visual identity of six prominent umbrella brands: Gelish, Morgan Taylor, Artistic, Red Carpet Manicure, Entity, and Reveal. In his current role, Froy thrives in a fast-paced environment, adeptly managing tight deadlines while ensuring that every image meets the high standards of quality and detail that the beauty industry demands. His proficiency in Adobe Creative Suite, particularly Photoshop, allows him to execute sophisticated retouching techniques that enhance product imagery and align with brand guidelines.

Collaboration is at the heart of Froy's work. He engages closely with the marketing department, art directors, creative directors, and photographers to develop innovative concepts for photo shoots. This collaborative approach not only fosters a cohesive vision but also enables Froy to contribute fresh ideas that elevate the overall aesthetic of the brands he represents. His keen eye for detail and strong editing skills ensure that each project is executed flawlessly, resulting in compelling visuals that resonate with consumers.

Froy's enthusiasm for photographic retouching is matched by his commitment to continuous improvement and learning within the industry. By staying abreast of the latest trends in digital photography and retouching techniques, he consistently pushes the boundaries of creativity, making him an invaluable asset to Nail Alliance. His positive attitude and ability to work harmoniously with diverse teams further enhance his effectiveness, allowing him to deliver exceptional results that not only meet but exceed expectations.

Froy Gutierrez Work