Florence Agus

Florence Agus currently serves as the Head of Advertising and Promotions at PT. Lippo Karawaci, Tbk, where she leverages over a decade of expertise in marketing, event management, and tenant relations to elevate the company's brand presence across its extensive portfolio of shopping malls and commercial properties. In her role, Florence oversees the development and execution of comprehensive marketing strategies that align with the company's vision to create engaging, customer-centric experiences. Her responsibilities include managing all communication channels—ranging from digital platforms such as websites and social media to traditional media—ensuring consistent brand messaging and maximizing reach.

A key aspect of her role involves creating innovative promotional campaigns and dynamic events that not only drive foot traffic but also reinforce the company's brand positioning within the competitive retail landscape. Florence’s expertise in event marketing and sales promotion allows her to craft memorable brand activations that resonate with diverse target audiences. Her strong negotiation skills and ability to coordinate multi-channel marketing efforts have been instrumental in forging strategic partnerships with tenants and stakeholders, fostering a collaborative environment that benefits both tenants and the overall brand image.

With a solid background in budgeting, team coordination, and tenant relations, Florence excels at managing cross-functional teams to deliver impactful marketing initiatives. Her proficiency in finance, multi-tenant management, and office administration complements her creative and strategic capabilities, enabling her to optimize marketing budgets and ensure the successful execution of campaigns. Through her leadership, PT. Lippo Karawaci continues to innovate in advertising and promotions, strengthening its position as a leader in the retail property industry.