Fann Yuen
Own Brand Director (Private Label) - Asia at Dairy Farm Group | Hong Kong SAR
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Fann Yuen currently serves as the Own Brand Director (Private Label) for Dairy Farm Group across Asia, where she leverages her extensive expertise in brand marketing, product development, and sourcing to drive the strategic growth of the company's private label portfolio. In this pivotal role, Fann oversees a dynamic team of 43 professionals, including 12 direct reports, responsible for the comprehensive reset of the brand architecture and go-to-market strategies across multiple markets including Hong Kong, Taiwan, Singapore, Malaysia, and Indonesia. Her leadership ensures the seamless integration of private label offerings within over 4,000 retail outlets, managing more than 5,000 SKUs spanning food, non-food, and health & beauty categories.
Fann’s deep understanding of consumer insights and market planning enables her to develop innovative product solutions that resonate with diverse customer segments across APAC. Her expertise in brand architecture and culinary skills facilitates the creation of compelling private label brands that not only meet quality standards but also enhance customer loyalty and perception. She actively drives product innovation, leveraging her knowledge of FMCG trends and sourcing strategies to optimize supply chain efficiencies and cost management.
Her strategic focus on stakeholder management and market positioning has been instrumental in elevating Dairy Farm’s private label offerings, positioning them as trusted alternatives to national brands. Fann’s holistic approach combines her passion for branding and marketing with her operational acumen, ensuring her teams deliver impactful retail solutions that align with evolving consumer preferences and retail industry dynamics in the fast-paced APAC region.
Own Brand Director (Private Label) - Asia at Dairy Farm Group in August 2011 to Present
Marketing Manager - Ice Cream & Chilled Unit at Nestlé in January 2009 to June 2011
Deputy General Manager at Yeo Hiap Seng (Yeo’s) in February 2005 to December 2008
Senior Marketing Manager at Yeo Hiap Seng (Yeo’s) in April 2002 to December 2006
Senior Brand Manager at Fonterra in July 1997 to March 2002
Food Technologist at PARKnSHOP in July 1996 to July 1997
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University of Manitoba, BSc, October 1992 to October 1996
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Brand Strategy
Branding
Brand Marketing
Brand Architecture
Brand Equity
Marketing Strategy
Positioning
Integrated Marketing
Market Planning
Customer Insight
Brand Development
Brand Performance
Brand Activation
Market Research
Brand Awareness
Consumer Behavior
Consumer Marketing
Brand Positioning Strategies
Segmentation
Product Development
Trade Marketing
Fast-Moving Consumer Goods (FMCG)
Sales
Consumer Insight
Strategic Planning
Product Lifecycle Management
Marketing Management
Shopper Marketing
Market Analysis
Product Management
Consumer Products
Product Innovation
Packaging Design
Quantitative Research
Differentiation
Operational Efficiency
Private Brands
Business Analytics
Brand Equity Development
Culinary Skills
Customer Loyalty
Stakeholder Management
Qualitative & Quantitative Research Methodologies
Strategic Brand Positioning
Relationship Marketing
Developing New Markets
Gross Profit
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Discover more about Dairy Farm GroupWhat is Fann Yuen email address?
Email Fann Yuen at [email protected] and [email protected]. This email is the most updated Fann Yuen's email found in 2026.
How to contact Fann Yuen?
To contact Fann Yuen send an email to [email protected] or [email protected]. (updated on March 18, 2025)
What company does Fann Yuen work for?
Fann Yuen works for Dairy Farm Group
What is Fann Yuen's role at Dairy Farm Group?
Fann Yuen is Own Brand Director (Private Label) - Asia
What is Fann Yuen's Phone Number?
Fann Yuen's phone (**) *** *** 147
What industry does Fann Yuen work in?
Fann Yuen works in the Food Production industry.
Fann Yuen Email Addresses
Fann Yuen Phone Numbers
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