Ema Daiche

Ema Daiche currently serves as a Marketing Data Analyst at Groupe Les Echos-Le Parisien, where she plays a pivotal role in leveraging big data and digital marketing strategies to enhance the company's advertising and audience engagement efforts. Her expertise lies in harnessing first-party data through the Data Management Platform (DMP) to identify and create highly targeted audience segments, enabling more precise and effective advertising campaigns across display and email channels. By analyzing these segments, Ema continuously optimizes campaign performance, ensuring that messaging resonates with the right audiences and drives measurable results.

In her role, Ema collaborates closely with cross-functional teams to develop innovative audience targeting strategies, utilizing her skills in data analysis, marketing strategy, and project management. She also provides valuable insights and recommendations for new audience segments based on deep data analysis, helping the Groupe stay ahead in the competitive digital landscape. Her ability to interpret social media performance metrics and identify conversations around the brand allows her to uncover new speaking opportunities and enhance brand visibility.

Ema’s background in web marketing and big data, combined with her experience as a social media analyst at We Are Social, equips her with a comprehensive understanding of digital trends, social listening, and audience behavior. Her multilingual skills in English and German further enable her to navigate diverse markets and communicate complex data insights effectively. With her strategic mindset and technical expertise, Ema Daiche is a valuable asset in driving data-driven marketing initiatives that foster audience engagement and brand growth within Groupe Les Echos-Le Parisien.