Dimitri Friedli

Dimitri Friedli, as a Senior Product Manager at Scandit, plays a pivotal role in driving the strategic vision and execution of the company's innovative Smart Data Capture platform. Leveraging his extensive background in software engineering and user experience design, Dimitri bridges the gap between technical teams and end-users, ensuring that product development aligns seamlessly with market needs and business objectives. His expertise in agile methodologies, including Kanban and Scrum, enables him to lead cross-functional teams efficiently, fostering a culture of continuous improvement and rapid iteration.

Currently, Dimitri is spearheading key projects focused on enhancing the speed, accuracy, and intelligence of Scandit's barcode, ID, and object scanning solutions. His deep understanding of web-based software development—particularly in React.js, Vue.js, HTML, and CSS—allows him to contribute to the technical roadmap, ensuring that the platform remains at the forefront of industry standards. By integrating his skills in lean startup principles, Dimitri champions a customer-centric approach, prioritizing features that deliver measurable value and actionable insights to users across various industries such as retail, logistics, and healthcare.

Through his leadership, Scandit continues to push the boundaries of smart device interaction, enabling businesses to automate end-to-end processes and unlock new efficiencies. Dimitri’s ability to speak the language of developers, business stakeholders, and end-users alike makes him a vital asset in translating complex technical capabilities into compelling product offerings that empower users and drive growth in the rapidly evolving data capture landscape.