Cyrielle Ducrot

Cyrielle Ducrot currently serves as an ICT, Marketing, Management, and Strategy Consultant at The Girl With No Brand, where she leverages her multifaceted expertise to drive innovative solutions for diverse clients. Her role involves orchestrating complex projects that span cybersecurity, user experience (UI/UX), and digital transformation, with a keen focus on empowering small and medium-sized enterprises (SMEs). Cyrielle’s deep understanding of IT strategy enables her to define and refine functional specifications, ensuring that software applications meet user needs while maintaining robust security protocols.

One of her key projects includes developing a gamified training platform—a serious game designed for sales force development on Salesforce. This initiative exemplifies her ability to blend transmedia storytelling and branded entertainment to create engaging, effective learning experiences. Her expertise in gamification and behavioral change management helps organizations enhance employee engagement and skills acquisition through immersive digital tools.

Additionally, Cyrielle has contributed to the design of SaaS modules addressing psychosocial risks within HR Information Systems (SIRH). Her approach integrates change management principles with user-centric design, ensuring seamless adoption and impactful results. Her skills in project management, branding, and media & entertainment enable her to craft strategic solutions that align with clients’ business objectives while fostering innovation.

With her comprehensive skill set, Cyrielle Ducrot continues to push the boundaries of digital strategy and user engagement, making her a valuable asset in the evolving landscape of ICT and marketing consultancy.