Orange / The reThink Group

As children we were in constant wonder—the dazzle of life provoking us toward discovery. And as we turned over rocks and stared at the stars, we found something surprising. We found a light glimmering in our hearts. The light of passion. Orange is a path, a strategy with the intent to return to that glimmering, that passion, and to rouse it in the next generation. You can find the Orange Strategy in the color: combining the strength of two—red and yellow—for the brilliance of another, Orange.