Crystal Adrian

URUS is a family of globally recognized businesses advancing dairy and beef genetics, reproductive innovation, and data‑driven herd management. As a strategic enabler, we support nine industry‑leading brands—Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, PEAK, Leachman Cattle, SCCL, Trans Ova Genetics, and VAS—and nearly 2,800 people worldwide. We connect science, technology, and talent to help producers unlock genetic potential, while each organization maintains its own unique identity, products, and services. United by one vision: Better Cows for a Better World. The URUS framework fosters collaboration across our companies—creating connections that drive innovation and new developments. Our size and scale also enable meaningful investment in research and technology, allowing us to build the tools, products, and genetics cow caretakers need for tomorrow’s sustainable, productive, and profitable herds. Count on URUS and its companies to be in it for the long term. We are committed to investing in solutions that strengthen producers’ ability to feed the world efficiently, responsibly, and sustainably.