Matt Ensero

CEO & Founder at Wing It On | Raleigh-Durham-Chapel Hill Area

About Matt Ensero

As the CEO and Founder of Wing It On!, Matt Ensero has successfully transformed a local culinary concept into a thriving franchise, demonstrating his expertise in operations and finance. Since launching the original Wing It On! in Waterbury, CT, in 2011, Matt has been at the forefront of the brand's evolution, strategically targeting the growing demand for high-quality takeout wings. Under his leadership, the company began franchising in early 2014, rapidly expanding its footprint across Connecticut, New York, New Jersey, and further into the Southeast and Texas markets.

Matt's hands-on approach to business planning and project management has been instrumental in the brand's growth, allowing him to oversee the opening of 13 stores and a food truck, all while maintaining a keen focus on P&L accountability. His ability to leverage data analytics and financial acumen has not only optimized operational efficiency but has also driven sales and marketing initiatives that resonate with customers.

In early 2023, a pivotal moment in the company's journey occurred when a majority stake was acquired, positioning Wing It On! for even greater expansion and innovation. Matt's vision for the brand continues to evolve, as he explores new avenues for growth, including menu diversification and enhanced customer engagement strategies. His skills in graphic design and management further enrich the brand's identity, ensuring that Wing It On! remains a beloved choice for wing enthusiasts. With a commitment to quality and an unwavering focus on operational excellence, Matt Ensero is poised to lead Wing It On! into its next exciting chapter.

Matt Ensero Work