Spocto
Who are we?
A Big Data Analytics Company focused on ‘Individual Consumer Data driven
Insights’ on mass scale to significantly enhance effectiveness of business
and marketing actions. We provide unique tailored solutions to each client
as compared to offering a standard package.
What makes us unique ?
Our proprietary algorithms apply machine learning to multiple digital touch-points
of 200+ million individual persona sourced from 47+ data sources, and continually
curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial
intelligence to draw insights and provide specific recommendations. These unique
capabilities allow us to enrich persona data from public domain with
not only demographic, but also behavioral & psychographic information on a
hyper-personalized scale.
Where can we help ?
As of now, we have seen applications in different industries such as FMCG, FMCD, BFSI (specific to do with potential / current customers for loans / mutual funds scheme), Properties, Retail, e-commerce - fundamentally any business where BIG volumes of individual data can be useful, but is currently unused, ambiguous, inaccurate, unmanageable or non-actionable in its current form.