Spocto

Who are we? A Big Data Analytics Company focused on ‘Individual Consumer Data driven Insights’ on mass scale to significantly enhance effectiveness of business and marketing actions. We provide unique tailored solutions to each client as compared to offering a standard package. What makes us unique ? Our proprietary algorithms apply machine learning to multiple digital touch-points of 200+ million individual persona sourced from 47+ data sources, and continually curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial intelligence to draw insights and provide specific recommendations. These unique capabilities allow us to enrich persona data from public domain with not only demographic, but also behavioral & psychographic information on a hyper-personalized scale. Where can we help ? As of now, we have seen applications in different industries such as FMCG, FMCD, BFSI (specific to do with potential / current customers for loans / mutual funds scheme), Properties, Retail, e-commerce - fundamentally any business where BIG volumes of individual data can be useful, but is currently unused, ambiguous, inaccurate, unmanageable or non-actionable in its current form.