Fairway General Trading L.L.C

A subsidiary of FATHIMA GROUP OF COMPANIES (a company with a 46 year old history of multifarious and diversified business activities with over 26 business verticals). Fairway General Trading LLC is now one of the leading names in the FMCG food distribution business in the UAE. With this vision and direction provided from the Chairman and M.D the management has worked ceaselessly towards the creation of brand equity for the company, as well as for the brands and agencies acquired/obtained by it for the physical sales and distribution with in the UAE. Always working in close coordination and guidance of the Principal companies the FMCG trading and distribution business has evolved into one of the leading marketing driven company that nurtures and develops brands as per the brand positioning strategies of the Principals and works relentlessly towards the acquisition of the targeted market share and position the brands aspire and deserves. The company has now reached a stage, where apart from its own private label in certain core categories, it also represents some of the leading world branded food and non food products in their respective categories from across the globe ranging from the Americas, Europe, Middle East, Asia, Australia and New Zealand. Fairway General Trading LLC is a HACCP certified food distribution company and takes immense pride in its people, its infrastructure, its business associates , Principals and the brands and quality of services provided to its customers and the quality of product provided to the consumers. With warehousing operations in all the major emirates and weighted market universe coverage of 66% spanning across all trade channels and geographical areas within UAE supported by a highly professional sales, merchandising, logistics, marketing, business development and technical support services teams,