Commercially Retail, A Market Track Company

Commercially Retail, a Market Track company, enables brands, agencies, retailers and manufacturers to efficiently monitor and analyze competitive advertising, creative execution, and media usage to maximize the value of their marketing campaigns. Retailer-driven advertising plays a significant role in the commercial and marketing mix for retailers and suppliers, brands and distributors. Commercially Retail provides an enhanced level of visibility and transparency to this 'below the line' advertising medium of retailer catalogues and newspapers activity. The commercial opportunity of gaining maximum value is evidenced by the retailer catalogue industry being valued at $2bn* and retailer-driven newspaper advertising is estimated at $700m annually (*Australian Catalogue Association 2007). This value is maximised by Commercially Retail's ability to apply traditional 'above the line' share-of-voice methodologies, to retailer catalogues, and ultimately provide a deeper understanding of these mediums. Commercially Retail provides up-to-date analytics across these advertising mediums, including SOV reporting and data to product level, including competitive retailer analysis and pricing information in an online environment. All advertising is electronically archived in a visual format for easy access both from a current and an historical perspective. So whether it is providing 'category management solutions' around support levels for an individual product, through to understanding category support levels in a competitive perspective, Commercially Retail has the solution at hand.