About Market Track

Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to connect and win with consumers. Through the curation of proprietary data streams, we provide web-based access to mission-critical market intelligence. With over 2,100 clients (including 75 of the top 100 US advertisers) and leading omnichannel solutions, Market Track is committed to delivering in-market intelligence to increase marketing effectiveness for manufacturers, service providers, retailers and agencies. With our recent acquisition of InfoScout, #84 on the Inc. 500 list of fastest growing companies in America, Market Track is uniquely positioned to enable you to own the omnichannel future.

For more information, visit our company site: www.markettrack.com or our career site: https://markettrack.com/careers

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Website
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Employees
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Industry
Information Technology & Services
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Headquarter
233 S Wacker Dr, Chicago, Illinois 60606, US
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Keywords
Brand Protection, Advertising, Map Monitoring, E-Commerce Pricing, Promotional And Creative Tracking And Monitoring, Promotional Effectiveness, Online Price Intelligence

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market research
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Information Technology & Services
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information technology & services
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information technology & services
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information technology & services
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information technology & services
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information technology & services
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information technology & services

Frequently Asked Questions about Market Track

Who is the CEO of Market Track?

Julia Bulla is the CEO of Market Track.

Who are the decision makers in Market Track?

The decision makers in Market Track are Charles Owen, Kailash Prasad, Mandy Van Zyl, etc. Click to Find Market Track decision makers emails.

What services does Market Track offer for brand protection?

Market Track provides comprehensive brand protection services that help companies monitor and enforce their brand integrity across various channels. This includes tracking unauthorized sales, counterfeit products, and violations of Minimum Advertised Price (MAP) policies. By leveraging advanced technology and data analytics, Market Track enables brands to take proactive measures against infringement and ensure that their products are represented accurately in the marketplace.

How does Market Track assist with e-commerce pricing strategies?

Market Track offers robust online price intelligence solutions that allow brands and retailers to monitor competitor pricing in real-time. This service helps businesses understand market dynamics, adjust their pricing strategies accordingly, and remain competitive. By analyzing pricing trends and promotional activities, Market Track provides actionable insights that can enhance pricing decisions and improve overall profitability.

What is MAP monitoring and why is it important?

Minimum Advertised Price (MAP) monitoring is a service provided by Market Track that ensures retailers adhere to the pricing guidelines set by manufacturers. This is crucial for maintaining brand value and preventing price erosion in the market. By monitoring advertised prices across various platforms, Market Track helps brands enforce compliance, protect their pricing strategies, and ultimately safeguard their profit margins.

Can Market Track help with promotional effectiveness analysis?

Yes, Market Track specializes in promotional and creative tracking and monitoring, which allows brands to evaluate the effectiveness of their marketing campaigns. By analyzing promotional data, consumer engagement, and sales performance, Market Track provides insights that help businesses optimize their promotional strategies, ensuring that marketing efforts yield the best possible return on investment.

What industries does Market Track serve?

Market Track serves a diverse range of industries, including consumer goods, retail, electronics, pharmaceuticals, and more. Their solutions are tailored to meet the specific needs of each sector, providing valuable market intelligence that helps brands and retailers navigate their respective markets effectively. Whether it's monitoring pricing, protecting brand integrity, or analyzing promotional effectiveness, Market Track's expertise spans multiple industries.

How does Market Track ensure data accuracy and reliability?

Market Track employs advanced technology and data analytics to ensure the accuracy and reliability of its market intelligence. The company utilizes a combination of automated data collection methods and human verification processes to gather and analyze data from various sources. This dual approach helps to minimize errors and provides clients with trustworthy insights that they can rely on for making informed business decisions.

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