About ViewersLogic
ViewersLogic is the first and only company that provides passively collected single-source data which measures consumer behaviour from media consumption to purchase, across TV, online and real-world. This unique data set enables marketers to understand how their TV and online campaigns effect user behaviour on and offline, and for the first time, drawing a direct line between media spend and consumers’ actions.
With the help of ViewersLogic, businesses can optimise their cross-media campaigns by understanding their consumers’ Journey to Purchase and the touchpoints that can be used to affect their behaviour.
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1-10 employees
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Marketing & Advertising
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48 Charlotte street GB
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2013
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Tv Advertising, Media Planning, Customer Journey, Media Buying, Audience Measurement, Second Screening, Advertising Roi Optimisation, Cross Media Reach/Planning, Single Source Date
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