About Tru Optik
Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance.
TRU OPTIK SOLUTIONS:
Streaming Audience Data: The OTT Data Marketplace, Political Data Cloud, and Streaming Audio Data Marketplace are the largest sources of privacy compliant branded third-party data synced to Connected TV, Smart Speaker and Gaming Console households. Available across leading ad tech platforms and publisher networks.
Campaign Measurement and Traffic Validation: Real-time measurement of reach, frequency, device and audience validation across direct and programmatic OTT campaigns.
Data Management: The Tru Optik data management platform enables advertisers and publishers to build custom audiences leveraging both first-party and branded third-party data across streaming media campaigns.
Privacy Compliance: Privacy.TV is a free privacy compliance solution for Connected TV and Advanced Media that offers consumer opt-out and records management for publishers, adtech platforms, data providers and device manufacturers
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1-10 employees
View all Tru Optik employees
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Information Technology & Services
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203.816.8499
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750 East Main Street, 5th Floor, Stamford, CT 06902, US
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2013
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Segmentation, Dsp, Attribution, Connected Tv, Audience Measurement, Ott Advertising, Cav, Ott Dmp, Ott Marketing Cloud, Ott Data Market Place
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Frequently Asked Questions about Tru Optik
The decision makers in Tru Optik are Allison Hartnett, Craig Osika, Craig Osika, etc. Click to Find Tru Optik decision makers emails.
Tru Optik offers a range of services focused on data-driven audience measurement and analytics for the media and advertising industries. Their primary services include cross-platform audience measurement, data onboarding, and advanced analytics solutions that help brands and advertisers understand their audiences across various digital platforms.
Tru Optik is committed to data privacy and compliance with industry regulations. They utilize anonymized data and adhere to strict data governance policies. Their solutions are designed to comply with regulations such as GDPR and CCPA, ensuring that user privacy is maintained while providing valuable insights to clients.
Tru Optik primarily serves the media, advertising, and entertainment industries. Their solutions are tailored for advertisers, agencies, publishers, and streaming services, enabling them to optimize their marketing strategies and improve audience engagement through data-driven insights.
Cross-platform audience measurement is the process of tracking and analyzing audience behavior across multiple devices and platforms, such as TV, digital, and mobile. This is important because it provides advertisers with a comprehensive view of how their audiences consume content, allowing for more effective targeting and campaign optimization.
Yes, Tru Optik offers data onboarding services that allow businesses to integrate their first-party data with third-party audience data. This helps brands create more targeted advertising campaigns by leveraging insights from both their own customer data and broader audience trends.
To get started with Tru Optik's solutions, you can visit their website and fill out the contact form to request a demo or consultation. Their team will reach out to discuss your specific needs and how their services can help enhance your audience measurement and analytics capabilities.
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