SRC Partners

SRC (Sandhya Rohi Culture Partners) are Cultural Producers. We provide insight and guidance on diversity, inclusivity, and authenticity to help you develop content your audience can relate to and will love. Don’t let fear of misrepresentation stunt your creativity. Unintentional misrepresentation can alienate your audience, cost you your reputation, and lose you money. SRC are Cultural Producers. What is a cultural producer? We research, plan, and coordinate cultural content for diversity, inclusivity, and authenticity. Why do you need SRC? Is your Indian character’s name reflective of their religious and geographical origin or is it unintentionally offensive to someone from that region? Is the music and dance right for that Turkish wedding scene, or does it belong in a nightclub? Does the set dressing accurately represent how a person of Oaxacan descent would decorate their home, or have you muddled your Central American cultures? Getting cultural representation right means: 1. Narrative freedom -- Create with confidence 2. Wider audience -- Understanding your audience means reaching more people 3. Greater engagement -- When audiences feel heard, they want to hear more 4. Positive recognition -- Be known for your success in diversity, equity, and inclusion 5. Financial success -- Using cultural production services early in production can boost return on investment.