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RM Williams

R.M. Williams is a distinguished Australian brand renowned for its premium handcrafted boots, saddlery, and apparel, deeply rooted in the rich heritage of the Australian bush. Founded in 1932 by Reginald Murray Williams AO, CMG, the company began its journey in the remote Gammon Ranges of South Australia, where R.M. Williams crafted his first pair of stockman’s riding boots alongside itinerant saddler Dollar Mick Smith. Over 85 years later, R.M. Williams has evolved into a global icon, offering a diverse range of products that include not only their signature boots but also a selection of accessories and stylish men's and women's apparel designed for both functionality and sustainability. With a commitment to quality craftsmanship, R.M. Williams operates 65 retail stores across Australia, alongside locations in New Zealand, the USA, and the UK, as well as over 900 stockists worldwide. This extensive reach underscores the brand's dedication to serving customers who appreciate the blend of traditional techniques and modern design. The company prides itself on using high-quality materials and sustainable practices, ensuring that each product is not only durable but also environmentally responsible. In 2020, R.M. Williams was acquired by Tattarang, an investment group owned by Andrew and Nicola Forrest, marking a significant return to Australian ownership. This strategic investment is set to bolster the brand's commitment to preserving its Australian craftsmanship while expanding its global presence. As R.M. Williams continues to thrive, it remains passionately connected to its origins, embodying the spirit of adventure and resilience that defines the Australian landscape.

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Retail 321 Employees Found Founded 1932 12983 Similar Companies
321 Employees Found
94% Email Coverage
$500.0M Est Revenue
-2% YoY Headcount Growth
2 Office HQ
12983 Similar Companies
Sep '26 Last Verified

RM Williams Technology Stack

Geobytes

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Demandware

Demandware is a cloud-based eCommerce platform that enables brands to create personalized, scalable online storefronts with seamless integration, advanced customization, and robust management tools for optimized digital sales.

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Stackla

Stackla is a user-generated content marketing platform that curates, manages, and amplifies authentic customer content to boost brand engagement and trust across digital channels.

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Bronto

Bronto is a cloud-based marketing automation platform specializing in email marketing, SMS campaigns, and customer engagement tools to help businesses deliver personalized, targeted messages and drive revenue growth.

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Brightcove

Brightcove is a leading online video platform that enables businesses to host, manage, and deliver high-quality video content across multiple devices, enhancing audience engagement and monetization through powerful analytics and customization tools.

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CQuotient

Cquotient is an innovative platform that leverages AI to optimize customer engagement and automate marketing strategies, helping businesses personalize interactions, boost conversions, and drive growth efficiently.

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Salesforce Service Cloud

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May 2026
R.M.Williams Goes Live with Centric PLM to Drive Cross-Functional Collaboration

The company implemented Centric PLM to support international expansion and category growth.

Mar 2026
R.M. Williams New Zealand posts $793,000 loss as costs jump

R.M. Williams New Zealand moved into the red with a loss of almost $800,000 following increased costs.

Mar 2026
R.M.Williams expands UK footprint ahead of London flagship opening

R.M.Williams announced a major expansion of its UK footprint featuring a new London launch.

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Decision Makers by Function

Marco Bader

Director

General Manager - Global Market Development • Influencer • 8 months

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Jamie Norsa

Head

Head of Customer Growth • Champion • 9 months

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Angela Winkle

CXO

Chief Customer Officer • Economic Buyer • 1 year

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Tara Moses

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Chief Operating Officer • Economic Buyer • 4 years

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Natalie Wood

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Chief Merchandise Officer • Economic Buyer • 2 years

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Joshua Lee

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Flagship Store Director - Melbourne Central • Influencer • 11 months

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Nic Briand

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Head of Creative • Champion • 1 year

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Amy Barnes

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Head of Footwear, Accessories & Lifestyle Design • Champion • 2 years

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Jessica Lawrence

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Head of Womenswear Design • Champion • 2 years

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Martin Wilson

CXO

Chief Financial Officer • Economic Buyer • 5 years

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Mark Hennig

Partner

Finance Business Partner - Supply Chain • Influencer • 1 year

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Megan Bourke

Director

Merchandise Planner • Influencer • 10 months

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Peter Ratcliffe

Head

Head of Technology • Champion • 4 years

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Bertie Windsor

Director

Director of IT • Influencer

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