About PushSpring

PushSpring is an industry-leading provider of marketing analytics tools and data services, offering a wide range of solutions for audience planning, creation, and optimization. The PushSpring Audience Marketplace features PushSpring branded App Graph data, plus deterministic partner data sourced from privacy-compliant providers. Digital marketers can create, view, and activate custom audience segments in minutes using the PushSpring Audience Console. Additionally, PushSpring offers first-party data insights, sophisticated lookalike modeling, and audience measurement capabilities directly in one common platform. Advertisers can combine granular app ownership data and insights with audience segments from a robust collection of 3rd party data partners in the PushSpring Audience Marketplace to complement their targeting strategies across display, mobile, video, and social inventory. PushSpring is a member of the IAB and the DAA Self-Regulatory Program.

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Website
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Employees
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Industry
Marketing & Advertising
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Headquarter
712 N 34th St, Seattle, Washington 98103, US
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Founded
2013
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Keywords
Mobile App Monetization, Audience Data, Mobile App Advertising, Device-Level Targeting, Mobile App Audience Intelligence

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Frequently Asked Questions about PushSpring

Who are the decision makers in PushSpring?

The decision makers in PushSpring are Darren Van Norman, etc. Click to Find PushSpring decision makers emails.

What services does PushSpring offer?

PushSpring specializes in mobile audience solutions, providing services such as audience segmentation, targeting, and analytics. Their platform allows businesses to create custom audience segments based on user behavior and demographics, enabling more effective marketing strategies. Additionally, PushSpring offers insights into audience performance and engagement metrics to help businesses optimize their campaigns.

How does PushSpring ensure data privacy and compliance?

PushSpring is committed to data privacy and adheres to industry standards and regulations, including GDPR and CCPA. They utilize anonymization techniques to protect user identities and ensure that all data collected is done so with user consent. PushSpring also provides clients with tools to manage their audience data responsibly, ensuring compliance with applicable laws and regulations.

Which industries can benefit from PushSpring's solutions?

PushSpring's solutions are versatile and can benefit a wide range of industries, including retail, finance, entertainment, and travel. Businesses in these sectors can leverage PushSpring's audience insights and targeting capabilities to enhance their marketing efforts, improve customer engagement, and drive conversions. The platform is designed to cater to both B2C and B2B companies looking to optimize their audience reach.

Can PushSpring integrate with other marketing platforms?

Yes, PushSpring offers integration capabilities with various marketing platforms and tools. This allows businesses to seamlessly incorporate PushSpring's audience data into their existing marketing workflows. Whether it's CRM systems, advertising platforms, or analytics tools, PushSpring provides APIs and support for integration, ensuring a cohesive marketing strategy.

What types of audience segmentation does PushSpring provide?

PushSpring offers a variety of audience segmentation options, including demographic segmentation (age, gender, location), behavioral segmentation (app usage, purchase history), and interest-based segmentation (hobbies, preferences). This allows businesses to create highly targeted marketing campaigns that resonate with specific audience segments, improving engagement and conversion rates.

Is there a trial period or demo available for PushSpring's services?

PushSpring typically offers potential clients the opportunity to request a demo of their platform. This allows businesses to explore the features and capabilities of PushSpring's audience solutions before making a commitment. Interested parties can reach out to PushSpring's sales team through their website to inquire about demo availability and any trial options that may be offered.

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