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MICHI

MICHI believes in Fueling Female Confidence and is a pioneer of change in women’s sportswear by offering high performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings, and activewear cut-outs, MICHI’s classy fashion forward pieces are an ode to superheroines. The collections are designed to empower women to perform to their highest athletic ability. The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel. We dress the woman who wants to be different and stand out from the crowd. MICHI is designed for the woman who doesn't want to look like everyone else during her workout, but requires high performance clothing so she can perform to the best of her ability. She wants to feel confident and empowered during her workout. Whether she is getting into character for a dance class, harnessing her inner warrior to feel powerful for boxing, intending to feel unconstrained yet secure for yoga, or aspiring to embody an Olympian during a run or spin class, MICHI is the brand she turns to. Outside the gym, the MICHI woman doesn't want to look like she’s wearing traditional gymwear but instead wants to look chic and pulled together in order to feel comfortable yet confident during her everyday activities.

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Design 142 Employees Found Founded 2010 21385 Similar Companies
142 Employees Found
93% Email Coverage
$6.3M Est Revenue
1 Office HQ
21385 Similar Companies
Aug '26 Last Verified

MICHI Technology Stack

Big Cartel

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MailChimp

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Shopify

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Zotabox

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Emplifi

Emplifi is a customer experience platform that combines social media management, community engagement, and analytics to help brands build stronger relationships, improve customer satisfaction, and drive growth through actionable insights.

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Segment

Segment is a customer data platform that collects, unifies, and manages user data from various sources, enabling personalized marketing, analytics, and seamless integration across tools for a unified customer experience.

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Frequently asked questions about MICHI

Who are the decision makers in MICHI?

The decision makers in MICHI are Michi Watson, Michi, Alex Kotkin, etc. Click to Find MICHI decision makers emails.

What types of sportswear does MICHI offer?

MICHI specializes in a wide range of women's sportswear, including high-performance athletic apparel, luxurious loungewear, and stylish athleisure options. Their product line features items such as performance leggings, sports bras, statement bras, technical activewear, and technical jackets, all designed to provide both functionality and fashion.

How does MICHI ensure the quality and performance of its apparel?

MICHI is committed to delivering high-quality sportswear by using premium materials and innovative designs. Each piece is crafted with attention to detail, ensuring durability, comfort, and performance. The brand also incorporates technical features such as moisture-wicking fabrics, four-way stretch, and breathable mesh to enhance the wearer's experience during workouts and daily activities.

Are MICHI products suitable for all types of workouts?

Yes, MICHI's apparel is designed to cater to a variety of workouts, from high-intensity training to yoga and casual loungewear. The versatility of their products allows women to transition seamlessly from the gym to everyday life, making them ideal for any fitness routine or leisure activity.

What is the sizing range for MICHI's sportswear?

MICHI offers a diverse sizing range to accommodate different body types. Their sizing typically ranges from XS to XL, with some styles available in extended sizes. To ensure the best fit, customers are encouraged to refer to the sizing chart provided on the MICHI website before making a purchase.

Does MICHI have a return policy for its products?

Yes, MICHI has a customer-friendly return policy. If you are not completely satisfied with your purchase, you can return unworn and unwashed items within a specified period for a full refund or exchange. It's recommended to check the specific return guidelines on their website for detailed instructions and eligibility.

How can I stay updated on new collections and promotions from MICHI?

To stay informed about the latest collections, promotions, and exclusive offers from MICHI, you can subscribe to their newsletter on their website. Additionally, following MICHI on social media platforms such as Instagram and Facebook will provide you with real-time updates and insights into new arrivals and brand initiatives.