Kantar Media CIC

Founded in 2004, Kantar Media CIC is the first and leading social business intelligence provider in China and Asia Pacific. Kantar Media CIC is a world pioneer in the social intelligence industry, with long term, strategic relationships with some of the most successful social brands and over 100 retainer clients who leverage social intelligence across the organization, including PR, market research, media planning, and sales to drive business performance. With close to 10 billion archived messages, Kantar Media CIC’s ‘big data,’ proprietary technology has collected and mined more social data than any third party firm in China. In 2012, Kantar Media CIC was acquired by WPP, the world’s largest communications group and Kantar Media CIC works under its Kantar group, a one billion dollar insights firm with almost 30,000 employees around the world.