WUA

WUA helps companies become and stay the best in the digital arena. We are worldwide market leader in global digital experience benchmarking on sales & service journeys. With a proven international research methodology and benchmark consisting of 50.000+ websites & apps we deliver insight (rankings), focus (priorities) and energy (actions) within organizations so they can engage and move forward on delivering the best customer experience. Our Digital Excellence Program is a complete benchmark study that researches all your digital touchpoint and journeys. It scores your digital performance and is a combination of sales and service journeys on multiple devices and platforms. The Digital Sales Scan is giving companies insights in digital orientation & buying journeys on multiple devices like smartphone, tablet and pc. It shows the digital sales experience & performance compared to competitors and the WUA Benchmark. It delivers market overview, priorities and where and how to improve. Use this scan to improve your sales environments and optimize the customer experience to increase conversion and ultimately grow market share. The Digital Service Scan is giving companies insights in digital service journeys on multiple environments like web and app. It shows the digital service experience & performance compared to competitors and the WUA Benchmark. How does the digital performance impacts loyalty and channel preference? Use this scan to improve your service environments and optimizing the digital service experience to increase online service experience and ultimately grow revenue and reduce service cost. WUA pro-actively research markets and is specialized within the industries of: Telecom, Banking, Insurance, Travel, Energy & Retail. All studies are benchmarked within their respective markets, against other markets and other countries worldwide so clients can learn from best practices worldwide.