Cheryl Tieken

Cheryl Tieken, as Partner and Strategy lead at dcba _ brand expression agency in San Diego, brings a wealth of expertise in crafting compelling brand narratives that resonate in today’s purpose-driven economy. Her current role involves guiding a diverse portfolio of clients through the intricate process of brand development, from initial naming and logo conceptualization to defining core positioning elements such as mission and vision. Cheryl’s strategic approach is rooted in understanding what makes each brand unique, enabling her to develop tailored branding and identity solutions that foster authentic connections with target audiences.

At dcba, Cheryl collaborates closely with a talented team of designers, writers, photographers, and videographers to deliver comprehensive branding campaigns that elevate brand visibility across digital platforms and traditional channels. She leverages her skills in digital marketing, social media marketing, and email marketing to craft integrated marketing communications strategies that amplify brand stories and engage consumers effectively. Her expertise in project management ensures seamless execution of key projects, whether it’s developing a new brand identity, refreshing an existing brand, or launching a comprehensive advertising campaign.

Cheryl’s deep understanding of branding & identity, corporate branding, and customer service allows her to position brands for long-term success in a competitive marketplace. Her ability to translate strategic insights into creative solutions helps clients not only stand out but also build meaningful relationships with their audiences. Through her leadership, dcba continues to deliver innovative brand expression that inspires and connects, reinforcing her reputation as a trusted partner in strategic brand development.