Cheryl Lakes
Manager, Commercial Planning and Operations at PERNOD RICARD NORTH AMERICA | Miami-Fort Lauderdale Area
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Cheryl Lakes currently serves as the Manager of Commercial Planning and Operations at Pernod Ricard North America, where she plays a pivotal role in shaping the company's strategic initiatives within the highly competitive spirits and wine industry. Her expertise lies in developing and executing comprehensive field commercial plans that align with Pernod Ricard’s broader business objectives, particularly within the dynamic Florida market. Cheryl’s deep understanding of demand forecasting, ROI analysis, and performance management enables her to optimize sales strategies and enhance market penetration effectively.
In her current role, Cheryl leads cross-functional collaborations to develop data-driven systems that improve decision-making processes and streamline operations. She is instrumental in managing program objectives, ensuring that promotional activities and sales initiatives deliver measurable ROI, and supporting financial targets through meticulous analytics. Her proficiency in market planning and consumer insight allows her to anticipate shifts in consumer behavior, adapt marketing strategies accordingly, and foster stronger customer relationships.
Cheryl’s key projects often involve leveraging advanced analytics to refine pricing strategies, identify growth opportunities, and enhance product development initiatives. Her leadership in integrating consumer insights with sales and marketing strategies has contributed significantly to Pernod Ricard’s growth in the Florida region. With a keen focus on performance management and operational excellence, Cheryl continues to drive impactful results, ensuring the company remains competitive and responsive to evolving market trends. Her skill set in analytics, customer service, and leadership underscores her ability to deliver innovative solutions that support Pernod Ricard’s long-term success in the North American spirits industry.
Manager, Commercial Planning and Operations at PERNOD RICARD NORTH AMERICA in October 2021 to Present
Manager, Commercial Data, Analytics & Insights at Pernod Ricard in January 2021 to October 2021
Analytics Manager/Director at Poo~Pourri in January 2020 to September 2020
Sr. Manager of Business Analysis at GTECH S.p.A. in November 2014 to January 2020
Revenue Management and Business Analytics Analyst at MillerCoors in May 2013 to November 2014
Chain Business Analyst at MillerCoors in April 2011 to May 2013
Category Leadership Analyst at Hostess Brands in April 2010 to April 2011
Category Account Manager at PEPSICO, SAFEWAY TEAM in October 2009 to December 2009
Lead Pricing Coordinator at PEPSICO, SAFEWAY TEAM in June 2008 to September 2009
Administrative Assistant / Finance Controller at PEPSICO, SAFEWAY TEAM in August 2004 to June 2008
Administrative Assistant at Frito-Lay in February 2004 to August 2004
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University of Phoenix, BS, June 2026
Dublin High, June 1998 to June 2026
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Pricing
Forecasting
IRI
Consumer Products
Customer Insight
Pricing Strategy
Competitive Analysis
Strategy
Sales
National Accounts
Marketing Strategy
Business Development
Beer
Key Account Development
Sales Management
Market Planning
Sales Operations
Strategic Planning
P&L Management
Shopper Marketing
Project Management
Project Planning
Analytics
Business Analysis
Budgeting
Fast-Moving Consumer Goods (FMCG)
Market Research
Brand Management
Product Development
Microsoft Office
Business Objects
Microsoft Excel
Microsoft PowerPoint
Management
Cross-functional Team Leadership
Customer Service
Leadership
AC Nielsen
Margin Minder
Business Intelligence Tools
Distributors
Profit
Lottery
Consumer Insight
Panel Data
POS Data Analysis
Brand Development
Consumer Behavior
ROI Optimization
Go-to-market Strategy
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What is Cheryl Lakes email address?
Email Cheryl Lakes at [email protected], [email protected], [email protected], [email protected], [email protected] and [email protected]. This email is the most updated Cheryl Lakes's email found in 2026.
What is Cheryl Lakes phone number?
Cheryl Lakes phone number is 9258292363.
How to contact Cheryl Lakes?
To contact Cheryl Lakes send an email to [email protected], [email protected], [email protected], [email protected], [email protected] or [email protected]. If you want to call Cheryl Lakes try calling on 9258292363. (updated on May 02, 2025)
What company does Cheryl Lakes work for?
Cheryl Lakes works for PERNOD RICARD NORTH AMERICA
What is Cheryl Lakes's role at PERNOD RICARD NORTH AMERICA?
Cheryl Lakes is Manager, Commercial Planning and Operations
What industry does Cheryl Lakes work in?
Cheryl Lakes works in the Consumer Goods industry.
Cheryl Lakes Email Addresses
Cheryl Lakes Phone Numbers
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