Tray.io

🔗 Tray.io

Day 0

**Subject** Integrations at {{company_name}}

**Body**

Hi {{first_name}},

Out of curiosity, are any of your customers requesting integrations to systems you don’t yet support through {{company_name}}?

Typeform, one of our customers, found that their customers with two active integrations are 14% less likely to churn and tend to have a 13.5% MRR, while customers with five or more active integrations have a 36% higher retention and a 35% higher MRR.

Here’s what their Head of Product Partnerships said “Not only are we launching integrations faster, but we’re able to build them more efficiently, which means we can retask roughly 60% of our integration squad to work on other projects and build even more integrations.”

For many of our customers, increasing retention and growing their customer base is top of mind – I would imagine it’s the same for you and your team. If this strikes a chord, would you be open to learning more?

Let me know, John

Day 2

**Subject** Re: Integrations at {{company_name}}

**Body**

Hi {{first_name}},

Are you finding integration maintenance to be a costly strain on your engineering team?

I ask, because Eventbrite had the same problem and as a result the quality of their integrations deteriorated and customers weren’t happy. They were most concerned with their integration with MailChimp (used by 15 million customers), which fell to 1.9 stars and they didn’t have the resources to make improvements.

Moving to Tray Embedded cut down the developer headcount cost from 6 to 1 and the immediate improvements in integration quality caused the star rating to jump from 1.9 to almost 4 stars.

“Tray Embedded has exceeded our expectations as a solution that delivers high-quality, self-maintained integrations for our customers.” Thomas Mirmo, Product Manager, Eventbrite.

If this strikes a chord, would you be open to learning more?

Best,
John

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