👋 Welcome to the Social Selling Mastery Hub! Explore 243 hand-picked articles, videos, guides, and templates, all centered around mastering social selling.
From essential tools to invaluable insights, we’ve curated everything you’d wish you had from the start of your social selling journey.
Who is this for?
- 📱 Social Selling Enthusiasts – Whether you’re just starting out or have years of experience, there’s content here tailored to elevate your social selling tactics to new heights.
- 🌐 Sales Leaders & Digital Marketing Innovators – Equip your team with the latest strategies and resources, ensuring you stay ahead in the ever-evolving digital marketplace.
- 🚀 Startup Founders & Visionaries – Drive your brand’s online presence and foster genuine connections using time-tested methods and fresh, innovative approaches.
Table of Contents
- 🏁 Starting Out
- 🪞 Building a Powerful Personal Brand
- 🎯 Targeting and Research
- 👂 Social Listening & Engagement
- 🪄 Content Creation & Engagement
- 🤝 Building and Nurturing Relationships
- 📣 Advanced Outreach Techniques
- 🤖 AI & Technology in Social Selling
- 🩹 Overcoming Challenges and Mistakes
- 🟢 Ethics and Best Practices
- ⛰️ Scaling and Community Management
- 🔮 Conclusion and Future Outlook
- 🧠 Thought Leaders
- 🧑💻 Blogs
- 🎥 Video Channels
- 🎙️ Podcasts
- 📚 Books
- 🎓 Courses
- 🔑 Keynotes & TED Talks
Dive in and transform your social selling game. Proudly curated by ContactOut. And for real-time updates and insights, don’t forget to follow us on LinkedIn and Youtube
We plan to update this resource regularly. Share your feedback or suggestion here!
🏁 Starting Out
What is Social Selling?
- 📌 The Social Selling Sales Playbook
- 📌 Social Selling Explained: A 2023 Guide to Social Media Sales
- 📌 Social Selling: Tips and Strategies for Success
- 📌 What is Social Selling? A Guide to How it Works
- 📌 The Social Selling Sales Playbook
- 📹 What is Social Selling? Twitter & LinkedIn Best Practices!
The Evolution of Sales: Traditional to Social
- 📌 Social Selling: What Is Social Selling & Why Is It Important? | LinkedIn Sales Solutions
- 📌 Social Selling: The Evolution of a Salesperson
- 📹 Traditional Selling Vs. Social Selling
- 📹 Koka Sexton: The Art of Social Selling
The Power of Multichannel Outreach
- 📌 Beginner’s Guide to Multichannel Outreach: Popular Channels, Messaging Tactics, Use Cases, and More – Reply
- 📌 Multichannel Outreach: The Ultimate Guide for Success in 2023
- 📌 The Benefits Of Multichannel Outreach
- 📌 The Power of Multi-Channel Outbound Sales: A Comprehensive Guide
Why Social Selling is Crucial Today
- 📌 The Benefits of Social Selling: [The Complete Guide]
- 📌 Why Now Is The Time For Social Selling
- 📌 Social Selling Expert Secrets Revealed: Definition and Benefits
- 📌 Social Selling: A 10-Step Guide To Grow Revenue by 24%
🪞Building a Powerful Personal Brand
Crafting a Buyer-Centric LinkedIn Profile
- 📌 The Ultimate Guide to LinkedIn Profiles for Sales Professionals
- 📌 Sales on LinkedIn: Social Selling Guide for 2023
- 🎙️ Build a Buyer-Centric LinkedIn Profile
- 🎓 Social Selling with LinkedIn
The Importance of a Professional Online Presence
Twitter, Facebook, and Instagram for Salespeople
- 📌 Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On
- 📌 Instagram vs Facebook: Which Is Best for Your Brand’s Strategy?
- 📌 Social Selling With Twitter: Best Ways To Do It
- 📹 How To Turn Instagram Followers Into Paying Customers
- 📹 How to Turn Followers into CUSTOMERS
Personal Branding: Becoming a Thought Leader
- 📌 The Complete Guide to Personal Branding | Sprout Social
- 📌 A New Approach to Building Your Personal Brand
- 📌 How to Build Your Personal Brand in 2023
- 📌 11 Ways to Build Thought Leadership With Your Personal Brand
- 📌 How to Create a Personal Brand by Becoming a Thought Leader
For small agile teams:
Consistency Across Platforms
- 📌 How to Make Your Branding Consistent Across Platforms
- 📌 Building A Strong Online Presence: The Power Of A Consistent And Authentic Personal Brand
- 📌 The Importance of Consistency in Personal Branding
- 📌 How to Master Brand Consistency Across Multiple Platforms: Strategies for Small Teams – Hopper HQ
- 📌 Maintaining Brand Consistency Across Multiple Channels
🎯 Targeting and Research
Defining and Mapping Your Ideal Prospect
- 📌 What Is Market Mapping For Sales Prospecting?
- 📌 Creating a Prospect Strategy Map
- 📌 How To Define Your Ideal Client With Mapping Software
- 📌 How to Attract Your Ideal Sales Prospects & Leads
- 🎓 Social Selling Foundations
Advanced Searching Techniques on LinkedIn and Other Platforms
- 📌 LinkedIn Boolean Search: Advanced Search Tips for Growth
- 📌 LinkedIn Advanced Search Tactics 101
- 📌 Use Boolean search on LinkedIn
- 📹 How to do an Advanced Search on LinkedIn
👂 Social Listening & Engagement
The Art of Social Listening
- 📌 The Art Of Social Listening
- 📌 The Art of Social Listening: Understanding and Engaging Your Audience Online
- 📌 Social Listening: Your Launchpad To Success On Social Media
- 📌 What Is Social Listening & Why Is It Important? [+ Expert Tips on How to Implement a Strategy]
- 📓 The Art of Social PR
Engaging with Prospects and Customers
- 📌 How to Increase Social Media Engagement [Free Calculator]
- 📌 5 Ways To Engage Consumers On Social Media
- 📌 Social Media Engagement: Why It’s Important and How To Do It Well
- 📌 8 Ways Customers Interact And Engage With Your Brand On Social
Joining & Contributing to Relevant Groups/Communities
- 📌 How Can You Join The Right Social Media Groups?
- 📌 The Ultimate Guide to LinkedIn Groups
- 📌 How to Properly Use LinkedIn Groups to Boost Your Sales
🪄Content Creation & Engagement
The Art of Creating and Curating Content
Content Creation:
- 📌 A Brief Guide to Social Media Content Creation
- 📌 The Ultimate Guide for Easy and Effective Content Creation
- 📌 The Ultimate Guide to Content Creation
- 📌 Building a Content Strategy for Your Sales + Marketing Teams
Content Curation:
- 📌 Content Curation For Social Selling; How To Get Even Better Results
- 📌 How To Curate Content and Improve Your Social Media Presence
- 📌 The Complete Guide to Content Curation in 2023: Tools, Tips, Ideas
- 📓 eBook: A Guide to Social Selling and Content Curation
Using Content to Drive Engagement and Visibility
- 📌 Maximizing Your Reach and Engagement with Social Media Platforms
- 📌 The Power of Social Media for Brand Awareness
- 📌 How to Nail Your Social Media Marketing Strategy
- 📌 Social Selling Strategies to Skyrocket Your Business Growth
Pattern Interrupts: Making Your Content Stand Out
- 📌 Pattern Interrupt Examples for the Savvy Salesperson
- 📌 Slash Bounce Rate With Pattern Interrupts
- 📌 Pattern Interrupts: How To Use Them, And Why They’re Fucking Awesome
- 📌 4 Effective Ways To Use And Master Pattern Interrupts In Your Copy
- 📌 What Is A Pattern Interrupt & How I Used It To Boost Video Views by 1200%
🤝 Building and Nurturing Relationships
Effective Connection Strategies
- 📌 How To Get More LinkedIn Connections: What You Need To Know
- 📌 Top 10 Tips: How to Get More Connections on LinkedIn
- 📌 10 Unconventional Ways How to Message Someone on LinkedIn If You Are Not Connected
Engaging with Decision Makers and Growing Your Network
- 📌 How to Make the Most of Sales Networking – Tips, Mistakes, and Examples
- 📌 How to Use LinkedIn to Build a Valuable Network of Professionals
- 📌 How To Find Decision Makers: 7 Proven Strategies
- 📌 7 Tactics to Gain the Attention of Decision Makers on LinkedIn
- 📌 Social Selling 101: How To Grow Your Network
Utilizing Commonalities and Value-Add Topics for Outreach
- 📌 Value-Based Selling: A Framework And Methodology For 2023
- 📌 Value Selling Framework | What is Value-Based Selling
- 📌 Different Types Of Value-Added Proactive Outreach By A Csm
- 📌 7 Key Principles of Value-Based Selling
📣 Advanced Outreach Techniques
Multichannel Strategy: Email, LinkedIn, Cold Calling, and More
- 📌 Multichannel Prospecting Strategy for 2022
- 📌 Multichannel Outreach: The Ultimate Guide for Sales [2023]
- 📌 How to Nail a Multi-channel Approach to Outbound Sales
- 📌 Top 13 Multi-channel Outreach Tools in 2023
Crafting Cold Emails That Get Responses
- 📌 Cold Emails That Get Replies: Simple 4-Step Framework
- 📌 The One Cold Email That Actually Gets Everything Right
- 📌 How to Write a Cold Email that Actually Works: 6-Step Tutorial
- 📌 7 Cold Email Templates That Skyrocket Response Rates – Zendesk
- 📌 Cold Email Outreach: Everything You Need To Know
- 📹 The Best Cold Email Script in 2023
- 📹 Cold Email Mastery Course | ContactOut
Pivoting Conversations and Closing Sales
- 📌 How to Pivot Your Sales Strategy
- 📌 The Sales Closing Guide: 3 Deal Closing Methods To Teach Yourself
- 📌 6 Sales Closing Techniques That Work
- 📌 How to Close a Sale: 15 Sales Closing Techniques, Tips & Questions to Close Deals Faster
- 📌 How To Close A Sales Deal In 7 Steps
Moving Beyond Cold Outreach
- 📌 9 Powerful Alternatives to Cold Calling for Boosting Conversions
- 📌 10 Alternatives to Cold Calling That Every B2B Business Should Try in 2023
- 📌 11 Exciting Cold Calling Alternatives to Bring in New Business
The Power of Personalized Engagement
- 📌 The Impact Of Personalized Marketing On Customer Experience
- 📌 The Value Of Getting Personalization Right—Or Wrong—Is Multiplying
- 📌 How to Personalize Your Sales Prospecting to Stand Out
- 📌 Use Outreach? Here’s How to Do Personalization at Scale – GTMnow
- 📹 How To Personalize Your Sales Outreach At Massive Scale | Salesman Podcast
Nurturing Leads through Social Platforms
- 📌 The Ultimate Lead Nurturing Guide For 2023 (Strategy & Statistics)
- 📌 What Is Lead Nurturing? Strategy, Tips, And How-Tos
- 📌 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
- 📌 8 Proven Ways to Nurture Leads and Increase Sales
Collaborating with Influencers and Brand Ambassadors
- 📌 9 Ways To Collaborate With Influencers (With Examples)
- 📌 Brand Partnerships With Influencers: Benefits and Ways To Partner
- 📌 How to Collaborate with Micro-influencers (& Why You Should)
🤖 AI & Technology in Social Selling
The Role of AI in Enhancing Social Selling Strategies
- 📌 15 Must-Try AI Social Media Content Creation Tools to Save Time
- 📌 Revolutionizing Social Media Strategy With The Power Of AI
- 📌 AI in Social Media: Role, Use, and Impact
- 📌 A Guide To Using AI For Social Media Marketing
- 📌 AI in Social Media: How to Use AI to Supercharge Your Social Media Marketing
- 📌 Revolutionising Social Media Strategy with AI: Benefits, Tools, and Challenges
Tools and Platforms for Social Selling Success
- 📌 11 AI Tools to Streamline Your Social Media Strategy
- 📌 The 11 Best AI Tools For Social Media Management In 2023
- 📌 10 Best AI Tools for Social Media (October 2023) – Unite.AI
- 📌 Top Social Selling Tools You Should Use [+ Examples]
Measuring and Analyzing Social Selling Efforts
- 📌 8 Social Selling Metrics To Measure Success
- 📌 10 Indicators To Measure Social Selling Performance
- 📌 Social Media Measurement: How To Get Accurate Insights
- 📌 17 Social Media Metrics You Need to Track in 2023 [BENCHMARKS]
ChatGPT for Social Selling
- 📌 How to Use ChatGPT for Social Media + 46 Prompts to Get Started
- 📌 How to Use ChatGPT for Social Media (+ 15 Free Prompts)
- 📌 5 ChatGPT Prompts To Supercharge Your Social Media Content Game
- 📌 Unlocking the Power of ChatGPT Prompts for Social Media in 2023 (100+ Prompt Ideas!)
- 📌 ChatGPT: Your New Social Media Marketing Secret Weapon
- 📌 10 Best Ways To Use ChatGPT For Social Media Marketing
- 📌 ChatGPT Prompts for Social Media Marketing
🩹 Overcoming Challenges and Mistakes
Addressing Common Pitfalls in Growing Your Network
- 📌 How Do You Avoid Social Selling Pitfalls In Your Industry?
- 📌 What To Do When Faced With These 10 Social Media Marketing Challenges
- 📌 How to Navigate the 3 Challenges of B2B Social Selling
- 📌 8 Common Social Selling Mistakes (And How To Avoid Them)
Handling Rejections and Negative Feedback
- 📌 How To Handle Rejection In Sales: A Guide To Shrugging Off The Sting Of Rejection And The Venom Of Failure
- 📌 How to Handle Rejection in Sales and Turn a No into a Yes
- 📌 Business Etiquette: How to Accept ‘No’ for an Answer
- 📌 How to Handle Rejection in Sales: 5 Sales Rejection Tips
- 📌 Overcoming Sales Rejection: How To Turn Failure Into Opportunity Every Single Time
- 📹 How To Handle Sales Rejection – Best Strategies To Handle Rejection in Sales
🟢 Ethics and Best Practices
Ethical Considerations in Social Selling
- 📌 12 Rules for Ethical Social Media Marketing
- 📌 Social Responsibility And Ethics In Influencer Marketing
- 📌 Ethical Issues in Content and Social Media Marketing
- 📌 Issues in Ethics: Ethical Use of Social Media
- 📌 A Guide to Social Media and Privacy | Digital Marketing Institute
Building Trust and Credibility
- 📌 10 Surefire Ways to Build Trust on Social Media
- 📌 Building Brand Trust In The Digital Era: Strategies For Establishing Credibility And Authenticity
- 📌 Building Trust with Your Audience Through Testimonials and Case Studies
- 📌 How To Build Brand Trust On Social Media
- 📌 10 Ways To Build Brand Trust In Your Business
Avoiding Spammy Tactics
- 📌 You Again? Avoid Spamming Your Followers on Social Media
- 📌 How To Not Sabotage Your Social Content By Sounding Like Spam
- 📌 A Guide to Cross-Posting on Social Media (Without Looking Spammy)
- 📌 Social Media Spam: What Channels Are Most Spammy in 2022
⛰️ Scaling and Community Management
Building and Managing Your Sales Community
- 📌 How To Build A Community For Your Brand And Boost Your Sales
- 📌 How to Build a Community Around Your Brand (+ Brand Community Examples)
- 📌 How to Build a Successful Brand Community | Cheat sheet
- 📌 A Better Way To Build A Brand: The Community Flywheel
- 📌 What Is a Brand Community and How to Build One
Collaborative Selling and Leveraging Testimonials
- 📌 Collaborative Selling: How Successful B2b Companies Win More Deals As A Team
- 📌 The Collaborative Selling Handbook by Avoma
- 📌 Using Social Proof in Marketing and Sales: How to Leverage the Power of Social Influence
- 📌 How to Use Testimonials in Social Media to Turn Fans into Sales
- 📌 4 Ways to Leverage Customer Testimonials to Enhance Your Store’s Promotional Strategy – Como
🔮 Conclusion and Future Outlook
The Evolving Landscape of Social Media
- 📌 The Evolving Landscape Of Social Media: Embracing Innovations While Facing Challenges | HUB Institute
- 📌 Navigating the Ever-Evolving Landscape of Social Media
- 📌 The Social Media Landscape Is Changing: Here’s What You Need to Know
Staying Updated with Emerging Trends and Platforms
- 📌 How to Stay Up to Date With the Latest Social Media Trends?
- 📌 13 Social Media Trends in 2024 You Can Follow to Take Your Social Media Strategy to New Heights
- 📌 How To Keep Up With Social Media Trends (+ 6 Examples) Sotrender Blog
Building a Sustainable Social Selling Routine
- 📌 How To Create a Social Media Strategy That’s Actually Sustainable
- 📌 How to Build your Social Selling Routine?
- 📌 How to Build a Social Selling Routine
🧠 Thought Leaders
- 🔗 Dean Seddon
- 🔗 Brenda Meller
- 🔗 Neal Schaffer
- 🔗 Brynne Tillman
- 🔗 Melonie Dodaro
- 🔗 Melanie Deziel
- 🔗 Jeb Blount
- 🔗 Leonardo Bellini
- 🔗 Mark Young
- 🔗 Evan Patterson
- 🔗 Graham Riley
- 🔗 Gabi Sayah
- 🔗 Kevin Knebl
🧑💻 Blogs
- 🔗 The HubSpot Marketing Blog
- 🔗 Social Media Explorer
- 🔗 Koka Sexton
- 🔗 Social Selling Training
- 🔗 Buffer Blog
- 🔗 Social Media Insights | Sprout Social
- 🔗 Social Media Today
🎥 Video Channels
- 🔗 Social Media Examiner – YouTube
- 🔗 Billy Gene Is A.I. & XR Marketing – YouTube
- 🔗 Brian Dean – YouTube
- 🔗 GaryVee – YouTube
- 🔗 Kim & Co. by Kimberly Ann Jimenez – YouTube
- 🔗 Vanessa Lau – YouTube
- 🔗 Jordan Platten – YouTube
🎙️ Podcasts
- 🔗 Making Sales Social
- 🔗 Social Selling Simplified
- 🔗 The Social Selling Sisters
- 🔗 The Social Selling Podcast
- 🔗 Social Selling Made Simple
- 🔗 Social Pros Podcast
- 🔗 Savvy Social Podcast
- 🔗 The Science of Social Media
- 🔗 Your Digital Marketing Coach with Neal Schaffer
- 🔗 The Content 10x Podcast
📚 Books
- 📓 Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
- 📓 Social Selling: Techniques to Influence Buyers and Changemakers
- 📓 The LinkedIn Sales Playbook: A Tactical Guide to Social Selling
- 📓 The Art of Social Selling
- 📓 Social Selling: 10 Essential Strategies To Prospect, Position & Present Using Social Media
- 📓 Agile Selling by Jill Konrath
- 📓 The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
- 📓 Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes
- 📓 The LinkedIn Sales Playbook: A Tactical Guide to Social Selling by Brynne Tillman
- 📓 Influencer: Building Your Personal Brand in the Age of Social Media
- 📓 The Twittering Machine by Richard Seymour
- 📓 The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
🎓 Courses
- 🔗 Meta Social Media Marketing Professional Certificate
- 🔗 Google Digital Marketing & E-commerce Professional Certificate
- 🔗 Fundamentals Of Digital Marketing
- 🔗 Social Media Training
- 🔗 Social Selling with LinkedIn Online Class
- 🔗 Social Selling Foundations Online Class
- 🔗 Social Selling: Reaching Prospects Online Class
- 🔗 Social Selling Certification Course
🔑 Keynotes & TED Talks
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